This paper needs to be focused on how Hitler used rhetoric in his speeches and how it affected the people, without being broad, making a list of rhetorical devices, and going to deep on biographical information.
The purpose of this project is for you to apply the consumer behavior topics covered in this course to a real-world marketing problem (I already chose the NHL and NHLPA lockout upsetting loyal fans.) The assignment is to prepare a report, not to exceed 5 double-spaced pages, in which you identify the relevance of consumer behavior to an industry or company of your choosing. You may include additional pages of tables, figures, or other supplemental materials.
Instructions:
Using a minimum of three sources such as Fortune, Business Week, the Wall Street Journal, etc., identify a current marketing issue related to a consumer product or service. The aim is to analyze the consumer behavior inherent in some real-world situation and develop marketing recommendations based on that analysis.
A. What is (are) the marketing problem(s)
You should identify the key marketing problem you will address in your project. Identifying examples of the problem will help you focus your project. You may use examples – photographs, commercials, promotions, etc.
B. Consumer behavior issues
You should identify the specific consumer behavior issues that are relevant to the marketing problem you have identified. It is important to be quite specific in your problem definition (e.g., are the issues related to consumer attitudes, cognitive decision making, or perception?).
C. Consumer analysis/Recommendations
The heart of your project is your creative analysis of the basic consumer behavior issues involved in your marketing problem. You should apply concepts, models, and theories we have discussed during the semester (e.g. perception, decision-making, attitude formation, social influences, etc…). Use these concepts to study, understand and explain the issues you are focused on.
Be sure to clearly describe the marketing recommendations that you would make based on your analysis of relevant consumer behavior phenomena. For instance, how would you package your product in a way that maximizes impact given what you know about attention and perception? How would you promote your product given the level of involvement your target market has in your product and the decision-making process your target consumers follow?
You will be evaluated on your choice of consumer behavior issues relevant to the marketing problem, the creative way in which you study those issues, your use of specific concepts from the textbook and class discussions, and the strategies that you recommend. Assume the audience for your paper has read the textbook and other readings for this course and attended the class lectures/discussions.
A clear writing style that follows the guidelines of APA is required and proper grammar, punctuation, and spelling are expected.
Write a paper about the comparison of the Baroque period to the 18th century (classical period)
Two picture I have chosen are “The Scream” by Edward Munch and painting of the Eiffel Tower. Introduction, Thesis statement, general description,1. visual elements, colors, line, eye movement, shape and space, texture 2. Design -contrast, emphasis, balance or symmetry 3. Aesthetic development the overall effects on the viewer. Seeing interpreting the art, feeling, knowing.
Proposal Essay.
In this essay, you will examine a problem or issue and propose a solution. You will use research from secondary sources with multiple perspectives. Once you have reviewed and analyzed all possible outcomes, you will provide your audience with your solution. This assignment will answer the question, “What should we do (or should not do)?” Your goal is to write a proposal argument that offers a solution to a controversial issue/problem. You will advocate that something should be done to address or alleviate a problem, and you will convince your audience of the action that needs to be taken. Think about what bothers you or what you feel needs to be changed.
Purpose
You will carefully identify and explain the problem and its significance. Is this something you can live with or does it need to be addressed immediately. You will acknowledge and consider alternative proposals and why they may or may not work. Once you have examined several options, you will want to propose a solution that you think is best and give good reasons to support your proposed solution. Is your proposal practical, affordable, ethical, feasible – ultimately – is it doable?
Sources
You must use two secondary sources and include a Works Cited page. Your source material will add authority/credibility to your work. Therefore, you must use reliable sources. Source material should contribute something to your paper that you cannot: specific facts, additional clarification, authority in a specific area, emphasis to a point.
Format The final draft should be 4-6 pages long (this does not include a cover page or Works cited page), typed, double-spaced and carefully proofread. The paper should follow MLA format and have a clear introduction, body, and conclusion.
Create a single sample t test including null and alternate hypotheses. What do you expect to find if we ran the study? Would we reject the null hypothesis? If we rejected the null, what would we learn from the measure of the effect size?
This information is only for completing problem # 2.
State whether each of the following could be a null hypothesis:
(a) X =67; (d) 910.
#2 Page 210
State whether each of the items in problem 1 could be an alternative hypothesis, and if so, whether it would indicate a one-tailed or a two tailed test.
#12 Page 210
Two years ago, a complete survey of all students in large university indicated that the mean number of cigarettes smoked per day by male students was 8.3 with a standard deviation of 3.7. The director of student health services wishes to determine whether or not smoking habits among male students at the university have changed over the 2 year period. She obtains the following results for the men from a recently selected random sample of students (in cigarettes smoked per day): = 7., n = 108. (a) Set up H˳ and Hͣ (B) Perform the statistical test (a = .05). (c) Draw final conclusions.
#18 Page 211
The PTA at Central High School is concerned that students who graduate from the school do not score as well on mathematics achievement test, on average, as do students from other schools in the district. To address their concerns, the school principal randomly selects 15 students from the graduating class and administers the standardized mathematics achievement test used in that school district. The mean score for graduating students in the school district is 98. The scores of the 15 students from Central High are as follows.
105 98 101 110 96 103 104 101
98 105 112 95 105 100 108
(a) State formally the hypotheses necessary to conduct a non-directional test. (b) Complete the test at the .05 level of significance and state your conclusion.
#25 Page 212
An industrial / organizational psychologist used a new training program designed to improve basic work skills. The training program is typically judged as effective if average scores on a basic work skills test exceed 80. The industrial/organizational psychologist obtained a random sample of participants who recently completed the training program, then administered to them a work skills test. Their scores on the test are given in Data 12A. (a) State the null and alternative hypothesis best suited to the nature of the psychologist’s inquiry. (b) Using IBM SPSS test the null hypothesis at the .01 level of significance and state your conclusions.
DATA 12A
83 85 87 84 94 82
78 81 87 94 97 86
85 85 82 84 84 88
85 88 91 77 78 82
82 84 75 86 90 75
74 86 85 89 82 77
79 87 82 83 86 94
78 87 92 89 80 79
88 82 87 90 88 88
80 87 83 82 89 89
#8 Page 231
With regard to Data 13A, (a) If ɑ = .05 and true = 83.0, what is β? What is the power of the test? (b) If ɑ = .01 and true = 83.0, what is β? What is the power of the test?
Week Five Readings:
Articles:
Bielski, L. (2007). KPI: Your metrics should tell a story.American Bankers Association.ABA Banking Journal, 99(10), 66-68
Karr, J. (2005). Performance measurement in banking: Beyond ROE. Journal of Performance Management, 18(2), 56-70
Week Five Assignments:
(Part 1) Assignment 5.1:
(Part 2) Assignment 5.2: A Banking Communication
KPIs are measurable guidelines that are very specific to an organization and even more specific to the functions of the bank. An example of a KPI for a teammate in a branch might be <2 transaction difference per month. A lender might have a KPI of <2% delinquency rate in their commercial loan portfolio. Typically various committees are formed, pulling from various functions of the bank to develop the appropriate KPIs for all areas of the bank. In large banks, there is a full department whose sole responsibility is to manage and document how well the areas of the bank are performing in relation to the KPIs set for the area. In later weeks we will learn the specific KPIs for your Bank and how the Bank uses KPIs to manage the business, improve quality and productivity and mitigate risk.
As you advance in your banking career, it is important for you to take responsibility, not only for your accomplishments but for those of the teammates you manage. By doing so, you will be recognized as a part of the strategic team that will make the bank successful. A manager’s role is multifaceted but in the early stages of making the transition from team mate to manager, it is essential to accept the responsibility of influencing the performance of others as well as the responsibility of your own performance.
As a manager, you will have the responsibility to continually communicate with your staff on a daily if not hourly basis to ensure success in your area of the Bank. There will also be many instances when you will have to communicate with your manager and other members of the senior management team to ensure that they are aware of specific activities in your market, your functional area and with your team. At times, you will need senior management’s support for a plan you are formulating to improve operations, sales and service. At other times, you may need to make senior management aware of external factors that may affect your team’s performance, such as, an increase in robberies in your market area or a major business closing in the your marketplace In any event, it is important to be competent in effectively communicating with senior management.
During Week 5 you will cite examples and post Assignments that focus on the challenging task of communicating issues about your business to senior management and the communication you receive from senior management about changes that affect your area.
Consider the following example. At the Chamber of Commerce meeting you find out that IBM will be opening a new facility in your market area that is planned to house 5000 employees. This finding can have both a positive and negative effect on your business. On the one hand, it offers many opportunities to gain new clients which may require you to plan your sales goals differently. On the other hand, it may affect the traffic flow during peak hours which may require you to make staffing adjustments. The key is to know when and how to communicate this information to your manager and the other members of the senior management team. Should you call a meeting? Should you send an email? Should you just have a call with your boss? Each of these may affect the how the bank responds and the subsequent success of your business.
It is also important for senior management to communicate with bank managers to keep them informed of how corporate plans will impact bank managers. You will know from your own experience that at times this communication is facilitated in a staff meeting, a large scale company meeting, or a one-on-one meeting with your manager. Almost daily, you and your teammates receive policy and procedural updates and changes and may be required to visit the company intranet for up to the minute information. Communicating from senior management has a major impact on how the bank manages the interactions among the lines of business, coordinating efforts and enjoying positive results.
*Please Answer the Assignments on the Attached Word Documents Titled 5.1 & 5.2**
An advocate needs to know how to approach OMB, either to get it to intervene on your behalf (I have always dubbed this as “offensive use of OIRA” much to the chagrin of OIRA officials) before the agency in the guise of the agency’s not meeting the criteria of the Executive Order or the statute itself or to defend against someone else’s trying to secure such a change in a proposal you favor. Before you approach OIRA either in the form of a letter or a meeting, you would need to do considerable homework: this is like preparing for an oral argument. It is important; it is detailed; it is adversarial. In short, you need to rehearse what you plan to do. If you are coming from outside the government you need to know two things: first, a representative of the agency itself will likely be at your meeting (notice the “likely”; it is not always the case) and any substantive information you supply will be turned over to the agency.
Since this is a simulation, you do not have all the information you would need to prepare for such a submission or meeting. Indeed, even if it weren’t a simulation, you would still need to begin the process by analyzing what you want to present and how.
Instructions
So your first job is to write a memo to yourself that “issue spots”: given just what you know (and can reasonably find out), what issues would you likely want to raise with OIRA, what information do you need to do a credible job advocating your position, and who would you consult with or hire before you set out to prepare your materials to develop that information and analysis. OIRA is particularly concerned with the costs and benefits of rules. So, some of your issues will likely — almost always! — be what are the likely costs of some of the provisions and what are the likely benefits. Chances are pretty good that while you can spot the issues you would want to raise, you are not able to answer the questions on your list. Even if this were real and not a simulation, you would not be able to answer all of them. You therefore need to consider who you would retain to help you prepare your materials and why you would hire that particular expertise. For example, as you go through, you might think that a proposed rule is imposing something that is too expensive for the benefits it achieves. You would need to sketch why you think that and then decide what type of person would be able to supply the requisite analysis to answer the questions. That person might be an economist, a fish biologist, an engineer, or something else.
The paper will likely consist of a series of bullets; my guess is that it will be around 4-5 pages, but that is a loose estimate. Again, the person representing the agency should prepare a memo similar to that prepared by the others on your team. After all, you may be in that meeting or called to respond to their letter, so you need to be prepared.
This writing assignment must be a minimum of 400 words in length. Please double space and use a 12-pt font. The submission is expected to be well-written, meeting college level writing standards, with a minimum of two resources. The textbook may be used as an additional resource but does not count toward the minimum two required. Cite all sources used in meeting the assignment requirements. Be sure to follow the instructions, providing the information requested and submitting by the indicated due date in the appropriate Drop Box.
Briefly define statistics. Consider both descriptive and inferential statistics. There are a wide range of careers and majors represented in this class. Think about statistical applications in your life. Choose your current occupation, or just your personal life as a consumer and citizen. Identify statistics specifically relevant to you and your experiences. Briefly discuss the type of statistics you identify and its significance in your life. Provide examples. Next, consider your major and if necessary research statistical use in the field. Again, identify statistics and their significance in this field following the same guidelines as those discussed in your personal life.