Write an essay to explain on a strategic method used in the development of strategies based on the company’s internal and external factors in “Global Marketing”.

A Situational Analysis, also called SWOT analysis, is a strategic method used in the development of strategies based on the company’s internal and external factors. The internal factors are called Strengths and Weaknesses while the external factors are called Opportunities and Threats. The following will analyze the situational factors and combine them into possible strategies for our company.

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