SWOT Analysis
Although many marketing professionals nowadays think that SWOT analysis is outdated and too broad to be effective for a proper online marketing / website analysis this tool still provides the most basic key items required for a good business and marketing plan. The SWOT analysis includes the elements required in the strategic planning process that helps the analysts uncover the Strengths, Weaknesses, Opportunities and Threats in the business. The value of the SWOT analysis tool relies on the fact that it requires the analyst to specify the business goals and objectives as well as to identify the internal and external factors that are favorable or unfavorable to obtaining those goals and objectives (Witell, et al., 2011, pp. 140-159).
Strengths
* Valuable global brand
* Design and innovation
* Better marketing strategies
* Visionary and charismatic leadership
* Retail as new revenue stream
Weaknesses
* Significant delays in launching and shipping
* Denial of product defects
* Compatibility issues
* Customer service
* In-sourcing
Opportunities
* Partnership with Telco carriers
* Emerging products
* International expansion
* New acquisitions
Threats
* High competition in the market
* High pricing in recent economic crises
* Technology advances
* Changing buyer needs and tastes
Last Completed Projects
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