Critically evaluate developments of Social Media on Hospitality. Use one case study (SMTE) to demonstrate your arguments.

Title: Critically evaluate developments of Social Media on Hospitality. Use one case study (SMTE) to demonstrate your arguments.
 Assessment guidance:
 Choose a hospitality business of your choice with social media presence.
 Evaluate their current social media strategy to discuss support the arguments of your literature review.
 The main parts of the assignment are the literature review and case study.
 The case study should reflect on topics highlighted in the literature review, and also include a detailed evaluation of the current social media presence.
 Ensure you use academic references within your literature review, and that you add a copy of your collected data in the appendix.
 Structure: Introduction, literature review, case study, discussion & conclusion, references, appendices

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