CHAPTER LEARNING JOURNAL; Business research methods.

Chapter 10

Interesting points in the chapter:

Under “Practical considerations relating to participant observations” Access approach involves intense involvement of the researcher in the field thus it is interesting that time commitment to the research is always a first hurdle as it is always difficult to do it fast. In cases where the researcher has no any other role in the organization being studied there will probably be protracted negations to allow this kind of long term access.

Chapter 11

Interesting points in the chapter:

Surprisingly few research methods books contain sections on forecasting trends because in business this is a key activity, it is simply because predicting and forecasting is very risky business, and rigorous research aims to avoid very high risk strategies.  Yet people do, of course

Greener, S. (2008). Business research methods.

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