case study of ikea

Identify TWO aspects of HR involved in this change, discuss how they affected or were affected by the crisis, and consider the implications for wider human resource management practice.

Anonymous (2009) China Teaches Ikea the Limits of Homogeneity. Strategic Direction 25 (11): 43.

case 2: De Chernatony, L. and Tarnovskaya, V. (2011) Internalising a brand across cultures: the case of IKEA. International Journal of Retail & Distribution Management 39 (8): 598 – 618

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