1) Be able to use a variety of sources for the collection of data, both primary and secondary.
2) Understand a range of techniques to analyze data effectively for business purposes.
3) Be able to produce information in appropriate formats for decision making in an organizational context.
4) Be able to use software-generated information to make decisions in an organization.
Essential requirements
It is essential that learners have access to computers and the internet and specialist packages for statistical analysis and network planning.
Scenario
Bank DM is a local bank specialising in providing personal financial and investing services to a range of clients. The Bank classifies the clients into three grades, namely, Regular, Preferred, and Elite, according to the average amounts of deposits. The Bank recently has faced fierce competition, mainly from some international banks and brokerage houses. As a response to the challenge, the Bank endeavours to deliver exceptional services to clients through strengthening the capabilities and morale of the staff.
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