Public Service System Flyer

As the associate director of staffing services for your state’s department of civil service State of Maryland), you must create a flyer regarding the changing public service system. This flyer will be sent to the staffing departments throughout the state to inform the departments of the system’s history and potential challenges within the management of their workforce.

Create a flyer of no more than 750-words. In the flyer, address the following:
•How has the public service system evolved over the last 100 years?
•What major events and decisions were important to the evolution? Include a timeline of your examples.
•What are some of the challenges of managing the public workforce in the 21st century? Explain how these challenges came to be and how they may change in the future. Describe your vision for dealing with these issues.

Note. It is recommended, though not required, that you include graphics and images to help support your content.

“Best Self”

SW 3040-001 – Fall Semester 2013
Out-of-Class Assignment for Weeks 13 & 14
Identifying, Understanding, and Developing a Relationship with our “Best Selves”

You are in the process of becoming a professional Social Worker. Self-awareness and purposefully deciding who you want to be in this role are crucial. This assignment is a point of departure for developing a life-long relationship with your “Best Self”. As with any relationship, there is fluidity to the process. This assignment is designed to provide you with the opportunity to become very close to this “Best Self”, so he/she can grow with you, support your professionalism, guide you, and keep you safe and fulfilled.

Some Questions/Thoughts it Might Be Helpful to Ask/Ponder:
• What, exactly, does my “best self” look like (to me and others), behave like, think like, talk like, and feel like?
o Happy people understand that it’s better to forgive and forget than to let their negative feelings crowd out their positive feelings. Holding a grudge has a lot of detrimental effects on your wellbeing, including increased depression, anxiety, and stress. Why let anyone who has wronged you have power over you? If you let go of all your grudges, you’ll gain a clear conscience and enough energy to enjoy the good things in life. This would help me become a better social worker,
• Is the social network I am involved with supporting my “best self” or undermining it?
o Yes, am well trained for this social network in social worker. I have the experience, the tools, and the resources that I need. I have thought-through and prepared for all possible issues of a social worker. I can do a really good job as a social worker.
o I believe I have researched and planned well for this, and I thoroughly understand the problem. I have the time, resources and help that I need. I am well prepared to do an excellent job as a social worker.

• I am the only one responsible for creating the life I want. Even if I was dealt a “tough hand” of cards, I am the one who is responsible for how I play them.
o Yes, I am the only one who responsible for creating the life I want. No one is responsible for the life I was hand to me if it was tough or the cards are not in my favor. This to me helps me become the great person I plan to be in the future and I believe that god never give too much that you can’t handle.

A Preliminary Look
Take some time and think about your “best self”. What does this person “look like” – to you and to others? When is it easy for your best self to emerge and when is it difficult? Once you have taken some planned, purposeful time to reflect, please respond to the following questions in detail – with examples (i.e. “evidence”) to support what you are saying. Why do these aspects of your “best self” matter to you?

1. If you were to look in a mirror and see the reflection of your “Best Self” looking back at you, what would you see?
Since we are a profession that is holistic in our assessments, we will start with the “bio” part. What does your best physical self look like and what behaviors contribute to this best self? We are not simply referring to physical appearance here but the totality of your physical being. How do you take care of your best physical self? (For example, if your “best self” looks well rested, what does that mean for you? How can you tell? How many hours’ sleep do you need to feel well rested and healthy?)

2. Next comes the “psycho” part of the bio/psycho/emotional/social “best self” assessment. Take a walk in your head/psyche and determine what your “best self” behaves like in this sphere. What thought patterns are attributable to your “best self”? What cognitive abilities emerge when you are at your “best self”? What cognitive strengths can you identify and what behaviors are most likely to promote these?

3. What does your “best self” feel like? When you are engaged with your “best self”, what feelings emerge? Please use an extensive and diverse vocabulary to identify the feelings that you experience when your “best self” is at work!

My best self-feel like this is my time to show the world what I have to offer as a social worker and show my compassion for others. I feel compassion for others and I just want to share my energy. When I am at work energy is at a 10 and I just want people like I am here to help them in any way that I can and I will find someone who can help the with their problem. I work in admissions at UC Blue Ash College I feel it’s my job to help complete the necessary paperwork and have them level me feeling good about everything I just help them with.

4. Finally, you need to think about your “best self” in the social context. How do you know when you are being your “best self” socially and interpersonally? What behaviors emerge? In interpersonal situations, what does your “best self” do? How would those who know you well describe your “best self”?

My best self-come out when I am with my family, friends and at work. When I am at work the social worker come out of me because I don’t want anyone to level my face not having all the infarction that need or helping them find where they need to go to complete the necessary infarction that they need. When I feel that my best self is not in a good situations I have to talk to myself first be able to help that person of the situations that they my got themselves in. My behaviors on my best self are always professional because I feel that everyone should be professional at all time of their every day life. Say if I was in situations where at student behaviors was out of line I will stop and think to myself and say you will handle this situations in a professional matter then go take a walk to calm down. Then my best self in always there when I need it to be let me know what I need to do in every situations that I may been.

Personal Essay

Details: After reflecting on the assigned readings, write an essay (500-700 words) in which you describe the following: 2 or 3 pages.
Part A:
1)Your academic background
2)Why you chose graduate studies at GCU’s Ken Blanchard College of Business (KBCOB).
3)Your chosen program of study.
4)How this program is going to help you reach your goals, what support do you have to help reach your goals, what are your strengths and weaknesses pertaining to graduate school, how you will overcome your weaknesses.

Part B
Explore the other programs of study available in the KBCOB, located at http://www.gcu.edu/Ken-Blanchard-College-of-Business/Business-Degree.php

2)Identify a secondary program of interest to you. Why is it appealing and how might it relate to your chosen program?

NO ABSTRACT REQUIRED

Grading Rubrics on Personal Essay 100%

1)CONTENT 60.0% All of the required assignment content is present. Major points are exceptionally clear and thoroughly addressed. Significant and best possible support is evident, relevant and convincing.

USE OF SOURCES 10.0% Sources are academic, comprehensive, current and/or relevant. Quoted material and paraphrasing expertly support, extend, and inform ideas but do not substitute for the writers own idea development. Sources are well synthesized to support major points.

THESIS DEVELOPMENT and PURPOSE 7.0%
Thesis and/or main claim are comprehensive. The essence of the paper is continued within the thesis. Thesis statement makes a purpose of the paper clear.

ARGUMENT LOGIC and CONSTRUCTION 8.0%
Clear and convincing argument presents a persuasive claim in a distinctive and compiling manner. All sources are authoritative.

MECHANICS of WRITING 5.0% Writing is consistently clear and concise. Spelling, punctuation, and grammar are free of error. Language use represents high competence in academic writing.

APA FORMATTING and RESEARCH CITATIONS 10.0%
Writer has a clear understanding of APA formatting and included all necessary components. Reference page is present and fully inclusive of all cited sources. Documentation is appropriate and citation style is usually correct.

TOTAL WEIGHT 100%

Critical Marketing

The third piece of work must be submitted after the beginning of the spring term to allow Xmas holidays for completion. It will be an essay of no more than 4000 words excluding references and appendices entitled ‘Critical Marketing’. The precise approach you take in this essay is for you to decide. It must not be a company case study. The essay should express your ideas on what critical marketing means, drawing on the course material and the course text book, and on any other relevant works including the articles you read for the first essay. It can draw on some of the ideas from the first essay but unlike the first essay this is not a critique of a published paper but an original piece of work of your own. You should discuss possible titles and scope with the lecturer.
You might, for example, discuss the relevance or helpfulness of particular critical perspectives, or you might engage with the idea of critical marketing in general and evaluate the ideas you see as key. You might choose to use some critical marketing concepts to critique a particular marketing theory or theories. The essay must be fully referenced Harvard style. At the most basic level, the essay can rehearse course and text book material and refer to some articles to offer a general outline of key perspectives in critical marketing. At a more advanced level the essay might engage critically with the idea of critical marketing itself, discussing its implications for marketing practice and management education.
The third essay MUST draw on and refer to the course material and course text book, and credit will be give for also referring to other published academic work in addition. It must show evidence that you have understood the material and that you can develop your own arguments. Arguments must be logically and clearly expressed and supported with evidence, citations to other work and careful reasoning.
Submission deadline is 23rd January 2014 2PM PG office

Suggesting reading list
Essential Text
Hackley, C. (2009) Marketing- A Critical Introduction, London, Sage.
Useful additional texts
Brown, S. (1995) Postmodern Marketing, London, ITBP
Brownlie, D., Saren, M., Wensley, R. and Whittington, R. (Eds) (1999) Re-Thinking Marketing: Towards Critical Marketing Accountings, London, Sage
Ellis, N., Fitchett, J., Higgins, M., Jack, G., Lim, M., Saren, M. & Tadajewski, M. (2011). Marketing: A Critical Textbook. London: Sage.

Leiss, W., Kline, S., Jhally, S. and Botterill, J. (2005) Social Communication in Advertising: Consumption in the Mediated Marketplace, Third Edition. London: Routledge.

Maclaran, P., Saren, M., Stern, B. and Tadajewski, M. (eds.) (2009) The SAGE Handbook of Marketing Theory. London: Sage.

Tadajewski, M. and Brownlie, D. (2008) (Eds) Critical Marketing-Issues in Contemporary Marketing, London, Wiley
Tadajewski, M. and Maclaran, P. (eds.) (2009) Critical Marketing Studies, Three Volumes. London: Sage.

Tadajewski, M., Maclaran, P. Parsons, E. & Parker, M. (eds.) (2011) Key Concepts in Critical Management Studies. London: Sage.

Zwick, D. and Cayla, J. (eds.) (2012) Inside Marketing: Practices, Ideologies, Devices. Oxford: Oxford University Press.

Useful additional articles (for a more comprehensive selection see Mark Tadajewski’s list on Moodle)
Brownlie, D. (2006) ‘Emancipation, Epiphany and Resistance: On the Underimagined and Overdetermined in Critical Marketing’, Journal of Marketing Management 22: 505–528.

Burton, D. (2001) ‘Critical Marketing Theory: The Blueprint?’, European Journal of Marketing 35(5/6): 722–743

Catterall, M., Maclaran, P., and Stevens, L. (2005) ‘Postmodern Paralysis: The Critical Impasse in Feminist Perspectives on Consumers’, Journal of Marketing Management 21: 489–504.

Catterall, M., Maclaran, P., and Stevens, L. (1999) ‘Critical Marketing in the Classroom: Possibilities and Challenges’, Marketing Intelligence and Planning 17(7): 344–353.

Brownlie, D. and Saren, M. (1992) ‘The Four Ps of the Marketing Concept: Prescriptive, Polemical, Permanent and Problematical’, European Journal of Marketing 26(4): 34–47.
Fournier, V. and Grey, C. (2000) ‘At the Critical Moment: Conditions and Prospects for Critical Management Studies’, Human Relations 53(1): 7–32
Holt, D. (2004) How Brand Become Icons: the principles of cultural branding, Harvard, Mass., Harvard Business School Press.
Maclaran, P. and Tadajewski, M. (2011) ‘A Critical Marketing Perspective on Marketing Education and Theory’, Social Business 1(3): 300–303.

Mingers, J. (2000) ‘What is it to be Critical?’, Management Learning 31(2): 219–237.

Raftopoulou, E. and Hogg, M.K. (2010) ‘The Political Role of Government-Sponsored Social Marketing Campaigns’, European Journal of Marketing 44(7/8): 1206-1227

Wensley, R. (1990) ‘“The Voice of the Consumer?”: Speculations on the Limits to the Marketing Analogy’, European Journal of Marketing 24(7): 49-60.

Online Resources

http://www.corpwatch.org/
http://criticalmanagement.org/
http://www.criticalsociology.org/classroom_tools/index.html
http://www.sutjhally.com/lectures
https://www.adbusters.org/
Royal Holloway MA Marketing blog http://royalhollowaymarketing.blogspot.co.uk/
Other additional sources and readings are provided in the text
Useful academic sources
Advances in Consumer Research (Proceedings of the Association of Consumer Research: downloads are available at www.acrwebsite.org
Some Academic Marketing Journals
European Journal of Marketing
International Journal of Advertising
Journal of Advertising
Journal of Advertising Research
Journal of Consumer Research
Consumption, Markets and Culture
Journal of Marketing Management
Journal of Marketing
Marketing Intelligence and Planning
Qualitative Market Research: An International Journal

individual course work

From the conceptual and theoretical issues presented in lectures and through your privately directed readings of relevant material, students can explore the brands and branding and their relevance for any industry, product, brand, strategic plan, cultural phenomenon, economic problem, demographic trend, multicultural contrast, global issue, consumption phenomenon, career objective etc. that they wish to explore.

Advice for Main Project
Note that this is remarkably open-ended. You are basically free to contextualize this project however you wish. Conceptually, however you must address the theoretical issues which are explored during lectures.
The Context
As per the brief, you can pick any context that you prefer. My advice is to pick a topic that you really love, that you are really interested in and then think about it in the terms of the logic of branding. Remember the students who do the best will be those who pick a project of greatest personal interest. Here you have the freedom to be creative in your thinking.
The Concepts
You must draw upon a conceptual framework as presented in lectures. This means trawling through the above reading lists and identifying a theoretical area that you are most interested in and then applying it to your context in the form of analysis. You should begin with a singular conceptual focus and then use your privately directed reading to expand the relevant readings into a comprehensive range of material, as befits a research project. Remember it is imperative that you analyse, not describe, your context and use theory to do so.
A very good book which comes with all sorts of examples of brand contexts being analysed with interesting concepts is the volume Brand Culture by Schroeder and Salzer-Morling.
A recurring issue attends a lack of engagement with theory – as I have repeatedly emphasised, scholarship is all about concentrated and dedicated periods spent reading and contemplating sophisticated ideas. The expectation is that all readings will be read in detail. Far too often there was little to illustrate any sustained effort at understanding the work – it is usually easy to spot the difference between somebody who has read the articles and made an effort to understand, as opposed to somebody who dips into texts and extracts sentences. Very often this lead to people missing the point – in particular the iconic branding argument of Holt was often misrepresented. Chapter one of his book looks at standard theories of branding, he uses these ideas to launch his own ideas off – however it was clear that some people understood the standard theories as being his own. This can only happen to those who don’t read the text through; it just doesn’t do to only read a few pages.
The following are examples which signal a lack of engagement:
1) Un-integrated citations – frequently, there would be a dense and complex quotation which is not analysed or explained or referenced back to the work. When you refer to theory, it is important that it is explained and analysed carefully and in detail.

2) Freely floating quotation: sometimes an entire quotation will be presented without any explanation. The assumption seems to be that the examiner will understand the quotation and know how it links to the work. Do not make this assumption; effectively you are making the examiner do the work for you. You have to explain what you cite, why you are citing it and its significance for the thread of argument that you are making.

3) Descriptiveness: there is a difference between describing something and analysing something. Anybody can describe a context – it is not an impressive skill. However to analyse something is more sophisticated – the question is how can you use theory to analyse a context. In many cases, students were simply describing contexts. Remember, there is no reason why you need to go to university to describe a context – it is not an academic skill, so why should it be awarded any marks?

4) Academic Offences – sadly there were incidents of plagiarism which will be investigated. Do not plagiarise.

5) Not being ambitious – for instance, very few people mentioned the dialectic to describe materiality. Whilst I appreciate there was a low word count, this should prevent people from dealing with theory at the complex level. To take the easy parts of theoretical arguments whilst ignoring the more complicated parts is a statement of lack of engagement and ambition. In many cases, I would comment on people’s levels of insight – very often this would mean that analysis is being conducted without any sense of awareness of some of the key theoretical issues. In other cases I would comment favourably about the level of insight, which suggests that even though the theoretical aspects are not being referred to, it is clear that the student understands the issues at stake and the analysis bears that quality of knowledge, even if not explicitly mentioned.

Irrelevant aspects – some of you did not stick to the project brief and instead seemed to be answering the question that you wished I had asked.

individual assignment

Your individual assignment is to design a dissertation topic – use a topic that you might be interested in researching for your actual dissertation and develop a research proposal and pilot study. The topic you choose to submit for this assignment does not need to be the same as the dissertation you eventually choose. The assignment should demonstrate scholarship, academic rigour, creativity and methodological clarity.

one or more qualitative methods should be applied, although using a mainly quantitative methodology will also be accepted
Considering the following steps will offer some guidance to your structure for BOTH assignments:
• The formulation of suitable research question(s)
• The selection of an area of literature to inform your study
• The identification of a population and a sample for the study
• The choice and justification of a set of methods appropriate to the aim of the study
• The development of a qualitative research instrument (e.g. interview schedule, observation points, focus group, experiment) appropriate to the research, and a method of analysis
• The piloting of the instrument/method (e.g. 10 questionnaires, 2 interviews, 3 hours observation, a focus groups)

• This may entail the following steps:
• The formulation of suitable research question(s)
• The selection of an area of literature to inform your study
• The identification of a population and a sample for the study
• The choice and justification of a set of methods appropriate to the aim of the study
• The development of a qualitative research instrument (e.g. interview schedule, observation points, focus group, experiment) appropriate to the research
• The piloting of the instrument/method (e.g. 10 questionnaires, 2 interviews, 3 hours observation, a focus groups)

Working in groups of three:
• Identify a research topic of interest to you
• Write down 3 research questions on this topic
• For each question you must identify the type of data you will need to answer the question
• For each question you must identify the type of method/s you will need to obtain this data
• You will need to justify your choices
suggesting reading:
• Creswell, J.W. (2003) Research Design London: SAGE (chapter 6)
• Easterby-Smith, M., Thorpe, R. and Jackson, P.R. (2008) Management Research London: SAGE publications. (chapter 2)
• Saunders, M., Lewis, P. and Thornhill, A. (2003) Research Methods for Business Students Harlow: Prentice Hall (chapter 2)

Social Performance, Part 2

Assignment 2: Social Performance, Part 2

This is a continuation of your first assignment. Imagine your company does not currently have an ethics
program and you believe an effective program is necessary. The Federal Sentencing Guidelines for
Organizations encourages firm to set up ethics programs. Review this Website, located at
http://www.ussc.gov/guidelines,
prior to doing the assignment.
Write a 4-6 page paper in which you:
1. Briefly describe your company and then benchmark the codes of conduct used by similar
companies in the industry. Critique the codes of conduct of at least three (3) similar companies in
order to write codes for your company.
2. Analyze ways ethical challenges affect your business and create a code of conduct for your
company. Provide a rationale on how these specific codes enhance your company’s ethics
program.
3. After reviewing the Federal Sentencing Guidelines for Organizations, explain how these
guidelines influence the ethics program you created.
4. Anticipate where the challenges or setbacks may be in the adoption and enforcement of the
codes of conduct for your company. Explain how you will address these challenges and
anticipated setbacks.
5. Given the influences of changing economic, political, social, cultural, and technological forces on
business and society, explain how you can ensure that your codes of conduct will remain relevant
in the years ahead.
Your assignment must
follow these formatting requirements:
• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all
sides; references must follow APA or school-specific format. Check with your professor for any
additional instructions

From Assignment 1 The company I have chosen is Third Federal Bank. Third Federal Bank specializes in providing banking needs for a wide range of customers and is characterized as a medium sized public corporation. The services provided by the company cater to the financial needs of nearly all business groups. The company currently employees nearly 2,000 employees and records an annual turnover of $330 million. The company shares a vision of acquiring the market leader status in the financial industry by offering innovative and quality services and financial products. The bank also enjoys a sound corporate social responsibility by funding a foundation which caters to health related needs of individual children, who do not possess medical and insurance coverage.

touch

Just like with vision and hearing, the brain makes assumptions about incoming pressure information in order for us to perceive touch. Sometimes the assumptions it makes are wrong and we experience an illusion. We talked about 4 of these in class: The Parchment Skin Illusion, The Comb Illusion, The Curved Plate Illusion, and The Curved Bowl Illusion.
Your job is to try out 2 touch illusions on a friend. You will describe what you did, what your friend said they perceived, and, according to what we learned about the cutaneous senses in the book and class, what causes the effect. You may use any of the four illusions above or, if you are feeling bold, you may use another touch illusion that you know about. Whatever illusion you use, it is your job to explain what it is, what it does, and what causes it – this may involve doing a little research online…
The finished worksheet should be no longer than 2 pages including these instructions.
Touch Illusion 1: Describe what you did for the illusion and what your friend perceived:
[Click to type your response]
Explain what causes the illusion based on what we have learned from the book and class:
[Click to type your response]
Touch illusion 2: Describe what you did for your second touch illusion and what your friend perceived:
[Click to type your response]
Explain what causes the second illusion based on what we have learned from the book and class:
[Click to type your response]

Term Paper: Cultural Immersion Experience

Term Paper: Cultural Immersion Experience
Cultural immersion is really just a matter of getting out of our limited environment and into the world around us. The Cultural Immersion Experience has at least 3 objectives: First, it gives you the opportunity to learn about a culture that is different from your own by becoming involved. Second, it gives you the opportunity to understand better and empathize with those who are different from you. Third, it provides you with the opportunity to reflect on, and become aware of, attitudes and beliefs that you may have about a group that is different from yourself.

You will actively participate in one cultural, community, or personally novel event over the course of the month. Your experience is to last a minimum of three hours, during which time you should be engaged in, participating, or contributing in some way to the event, festivity, service, or activity that is happening around you.

Examples are: participate with a Thai Buddhist Temple (for a person who is neither Thai nor Buddhist), or a Russian Orthodox or Greek Orthodox church; volunteer in a community that is different from your own (e.g. homeless shelter); attend a local culture festival; visit a nursing home and talk with the residents; take a brief sign language course (deaf culture); interact with diverse groups of local people; if Christian, visit a Jewish synagogue or vice versa; go with a friend of another culture to his or her family celebration, such as a quinceañera; create a pen pal relationship with a foreigner; or attend an ethnic cooking class. These are only a few ideas to get you to thinking. Be creative in your selection.

After the experience, you will write a reflection paper in which you will describe your encounter with a diverse population, what you learned, and how the experience made you feel. The majority of your paper will be a discussion of the ways in which your experience correlates with the implications of a multicultural world on contemporary life and life in the workplace.

Obviously, this has the potential to be a very broad topic and could result in an extensive paper. In order to observe the required word range of the paper, you will need to limit the scope of your paper with a well-defined thesis statement or focus on a small number of claims. The essay must be written in proper APA style. The body of your work should be 1500 – 1800 words in length, and should include relevant references four academic sources such as a book, an article from a professional journal, or a credible web site.