President Truman’s decision to relieve General MacArthur of duty. Was it justified or not?
Level 3
Marketing Communications
Assignment
ASSIGNMENT TYPE: Integrated Marketing Communications Plan
WORD LIMIT; 1800 – 2200
WEIGHTING: 50% of the Module marks
ASSIGNMENT SUBMISSION: Hand in at student hub
Objectives/Learning Outcomes
The module coursework assessment is designed to enable you to demonstrate your ability to:
You are required to demonstrate the ability to apply theoretical and conceptual issues to a practical and realistic communications scenario utilizing a range of communications mix tools. It also requires you to apply a rigorous creative, consistent and single-minded approach to your response to the brief in terms of account and media planning and creative proposals.
This assignment allows you to apply theoretical concepts you have learnt during the course.
The Report
Choose an established brand owner/company, decide on a product/service that they offer and develop a new IMC plan for a defined segment of their market.
The IMC plan is to cover the next two years. This may involve a launch, and a following two year period, or deal with an identified communications issue/issues over the next two years.
You are required to submit a one page proposal by Tutorial 3 that outlines the following:
Hand this one-pager into your tutor.
You are being asked to thoroughly analyse the issues involved and then arrive at some creative solutions to achieve your identified communications objectives. Therefore you must provide sound, intelligent, realistic and creative reasoning for your proposals.
Acknowledge ideas/theories from your course: in this context a more academic slant is expected than might be the case in real life. Evidence of wide reading and the linking of theory to practice is expected. Otherwise remember that you are producing a succinct, action-orientated and professional communications response for the client, so plan its length and structure accordingly.
The budget has yet to be decided by the company and your recommendations are requested.
Report Structure
The assignment is divided into 3 distinct parts as follows:
Part A: Background and target audiences
Write:
An analysis of brand building to date and your opinion of the” fit” with the targeted audience (include brand strategy, brand values and name, logo, symbols used). Persuasively argue the case for your chosen media vehicles to reach your target audience/s in particular, rather than discussing media strengths and weaknesses in general.
Part B: IMC Plan
For your selected target audience:
This should include SMART objectives and strategies to achieve them; main messages, target audience(s); desired responses and tone of voice.
Below-the-line Communications
Specific ‘below-the-line’ communications recommendations such as public relations, sponsorship, event marketing etc are required with a justification as to why and how they ‘fit’ your target audiences and with evidence of module learning. No budget figures required.
Direct and Digital
Demonstrate how the agency plans to use direct marketing communication tools including digital media to stimulate individual consumer interaction, involvement and positive word of mouth demonstrating module learning. No budget figures required.
Part C: Measurement and brand equity concepts
Finally:
Report format guidelines and additional advice
Keep the report in the structure outlined above and always keep a copy of the report yourself. Ensure that all important material can be found in the main body of the report, rather than having to be ‘discovered’ in any appendices.
Assessment criteria
The following assessment criteria will be used when considering the report as an integrated whole and will include the following:
Assignment Submission
You must submit your assignment electronically via the Blackboard system. All submissions must be Word format (.doc or .docx). Assignments submitted in other formats will be treated as non-submissions. Please be aware that your final submission must take place before the 2pm deadline. Any submissions or alterations to previously submitted drafts that take place after the 2pm deadline will result in your work being designated as ‘late’ and therefore capped at 50%. Further guidance on electronic submission is given at the end of this brief.
Please note: the submission date/time is recorded at the point at which the upload of your document is completed. Please ensure that you allow plenty of time for your document to load (ideally do it the day before) as any submissions that complete the upload process after 2pm will be deemed ‘late’ and therefore capped at 50%.
Submitting through Blackboard
Submission formats
It is your responsibility to submit coursework in the format stipulated by your tutor. For this assignment, it is a Microsoft Word file attachment with a .doc or .docx file extension.
Your marks will be affected if your tutor cannot open or properly view your submission (for example, if you did not follow instructions on acceptable file formats).
Submitting multiple files
Each upload attempt must contain the complete coursework submission. If you need to submit multiple files, make sure all files are attached to each submission you make.
Your tutor will only have access to your most recent submission and the file(s) attached to this submission.
Submission deadlines
You can submit as many times as you like, up to end of the 24-hour late submission period; only the last successful submission will be marked. If your last successful submission is made in the 24-hour late work submission window, your submission will be classed as late, even if you have made previous submissions prior to the deadline.
Do not leave submission to the very last minute. Always allow time in case of technical issues.
The date and time of your submission is taken from the Blackboard server and is recorded when your submission is complete, not when you click Submit.
Checking your submissions
It is essential that you check that you have submitted the correct file(s), and that each complete file was received. Submission receipts are accessed from the Coursework tab.
Full guidance on submitting coursework is available on the Blackboard support website.
Integrated Marketing Communications Marking Plan
This is the basic marking plan. Use this to check that you have included all these elements within your assignment.
Part A: Background and target audiences
Demonstrated knowledge and understanding of marketing theory- supported by appropriate
references/integration of available primary/ secondary information
| Excellent | Very Good | Good | Satisfactory | Unsatisfactory |
Relevant situation analysis, description of key marketing objectives, positioning and target markets
| Excellent | Very Good | Good | Satisfactory | Unsatisfactory |
Analysis of brand building to date and fit with targeted audience
| Excellent | Very Good | Good | Satisfactory | Unsatisfactory |
Analysis of communication strategy to date with sound linkage to theoretical concepts
| Excellent | Very Good | Good | Satisfactory | Unsatisfactory |
Audience profiles and relevant issues identified
| Excellent | Very Good | Good | Satisfactory | Unsatisfactory |
Part B: IMC Plan
Demonstrated knowledge and application of marketing theory- supported by appropriate
references
| Excellent | Very Good | Good | Satisfactory | Unsatisfactory |
Justification of retention of present branding and/or recommendations for change
| Excellent | Very Good | Good | Satisfactory | Unsatisfactory |
Description of communications strategy/ alignment of communications strategy with corporate and
marketing objectives
| Excellent | Very Good | Good | Satisfactory | Unsatisfactory |
Logical explanation of communication objectives
| Excellent | Very Good | Good | Satisfactory | Unsatisfactory |
Analysis and justification of communications mix
| Excellent | Very Good | Good | Satisfactory | Unsatisfactory |
Detailed and relevant application of media/ creative strategy and discussion of scheduling
requirements
| Excellent | Very Good | Good | Satisfactory | Unsatisfactory |
Media example demonstrating/supporting communications strategy and “big idea”
| Excellent | Very Good | Good | Satisfactory | Unsatisfactory |
Planning to achieve integration across communications
| Excellent | Very Good | Good | Satisfactory | Unsatisfactory |
Clear implementation plan that aligns with mix and media application described
| Excellent | Very Good | Good | Satisfactory | Unsatisfactory |
Part C: Measurement and brand equity concepts
Effective and realistic measurement system for achievement of communication objectives
| Excellent | Very Good | Good | Satisfactory | Unsatisfactory |
Report Presentation
Format and logical development of ideas
| Excellent | Very Good | Good | Satisfactory | Unsatisfactory |
Flow, linkage between all parts of the report and consistency of reporting style
| Excellent | Very Good | Good | Satisfactory | Unsatisfactory |
Presentation of work including conciseness and appropriate use of word limit, referencing,
grammar, punctuation and spelling
| Excellent | Very Good | Good | Satisfactory | Unsatisfactory |
Required components of assignment submitted
| Excellent | Very Good | Good | Satisfactory | Unsatisfactory |
Overall creativity and impact
| Excellent | Very Good | Good | Satisfactory | Unsatisfactory |
Marker’s additional comment/s
Integrated Marketing Communications Plan Grading Structure
First Class (70% +)
These submissions will clearly be distinctive, showing exceptional learning throughout the report. They may be characterised by much of the following:
– excellent plan, professional, authoritative and persuasive
Upper Second Class (60-69%)
These reports are clearly above average, showing substantial learning through all the sections. They may be characterised by much of the following:
Second Class (50-59%)
These reports will be of average standard, showing a degree of learning across the report but with no areas outstanding. They may be characterised by much of the following:
Pass (40-49%)
These campaign reports will indicate relatively poor but adequate learning in the module, characterised by much of the following:
Fail (less than 40%)
These IMC plans will indicate very little learning in the module characterized by much of the following:
Essay questions :structural variations exist between the Jewish division of the Hebrew bible and the christian first (old ) testament .critically discuss.
bible in context
your work must be typed in front size 12 ,double spaced and with 3 cm margins both on the right and left hand side of the page .you must include a footer with your name and module number and page number .you must include the word count at the bottom of your essay before the bibliography . failure to do so may result in penalty.
Assemment task
essay 2000 words
learning outcomes
knowledge
on completion of this module , the successful student will be able to
1 discuss the special exegetical and hermeneutical issues associated with biblical interpretation ,both in general and in relation to the texts studied.
2 discuss the contents and basic theologies of the books of both the old and new testaments
3 provide a critical outline of the history of israel and the jewish people to the end of the first century AD, include a foundational knowledge of the inter testament period.
4 evaluate the critical methods used by scholars in this field in their reconstructions of the historical and literary contexts for the various books of the bible .
skills
this modules will call successful student to demonstrate ;
5 an ability to recognise and evaluate discussion in commentaries and other reference sources .
6 an ability to locate the historical ,culture and political context of scripture .(D2 )
7 appropriate judgements of work produced by peers .
introduction 300 words
coclusion 500 words why large conclusion because is summary the argument
speech mark , quotation do not have to be more than 2 time
do not list a quotation also engage with it
For a business owner or manager. One of the major challenges is to find out how many resources / factors to employ in order to be profitable . use hotel operation as an example to explain how to maximize profit
Hints:
1-Production and costs- what kind of costs involved in daily operation?
2-What is the difference between hotels and manufacturing industry , in regards to costs?
3-whar are the factors / resources to hire? At what quantity
4- as an economist how do you see overwork of your employees?
A brief history describing the Second Temple Period, beginning with the period of Alexander the Great and continuing through the reign of Herod’s sons. Where appropriate, be sure to address how various events, individuals, and groups impacted the Jews and land of Israel leading up to and during the time of Christ. In addition, pick one significant event, person, group, or ideology (e.g., the Hasmoneans, Maccabees, Pharisees, Antiochus Epiphanes, Mystery Religions, Philosophy, etc.) and highlight in more detail how this particular event, person, group, or ideology affected the first century world of the New Testament. For example, you may want to go into more detail concerning Herod’s rule of Palestine, and how that rule encouraged the rise of some religious or political groups that Jesus encountered. Be sure to keep this expanded material in the proper chronology of the period. The paper should be double-spaced, use a 10 or 12 point Times New Roman font, and contain one inch margins. This paper should be 7 to 12 pages long and should follow the basic style guidelines of the Seminary (NOTE—Your title page, table of contents, and bibliography do not count as part of the 7 page minimum). You will be required to have at least 5 scholarly sources (NOTE: You may count your textbooks toward this total, and you may use the article listed in the Additional Information folder for help with locating resources.
Explain the importance of random sampling. What problems / limitations could prevent a truly random sampling and how can they be prevented.
Explain each sampling technique discussed in the “Visual Learner’s statistics” in your own words, and give of examples when each technique would be appropriate.
This is 7 pages task.
Choose a large organisation to research and obtain its latest published financial information covering the last three years.
Prepare a report on that organisation which contains the following:
• Evaluate the corporate governance, legal and regulatory requirements of the organisation
• Critically analyse the accountability for and roles of managers in making business decisions
• Explain how the Published Financial Statement is structured
• The main stakeholders who would use the published information and for what purpose.
• An explanation of where both long-term and short-term finance has been raised and used.
• Calculations on the key financial ratios, including cash-flow analysis, and a comment on the findings.
• An explanation of the different methods that could be used for appraising capital projects and the strengths of each.
• An indication of the weaknesses of published financial information.
Please cover all the points.
CH5008 Assessment Details and Practical Procedures
Introduction & assessment.
The three practicals in this module illustrate some of the more important reaction types and mechanisms covered in the lecture course. The practical portfolio comprises 20% of the overall assessment of the module.
Full details of the work required in the portfolio will be posted later in the semester. It will require submission your original notes taken while carrying out the experiments in the laboratory. Ensure that a demonstrator signs your laboratory notes before leaving the lab each week and do not loose them – failure to submit them along with the completed coursework will entail a substantial marking penalty. These notes do not need to be neat or contain mechanisms, but must be contemporary – made as you are doing the experiment, not after you have completed it. Record all observations, weights, etc, as you will need these to complete your portfolio.
Introduction
The experiment involves the use of base catalysis in the hydrolysis of phenyl benzoate and the isolation and purification of the resulting acid and alcohol. The reaction involves nucleophilic addition to a carbonyl group, followed by elimination (covered in lectures during Semester 1). The new technique encountered in this experiment is solvent extraction – some students may have done this experiment in the first year, but should still carry out this practical. Solvent extraction techniques are demonstrated on a video which you should view before this experiment.
Reading:
Background:
Ester hydrolysis may be catalysed by either acid or base. Both reactions are reversible. However, in the case of base catalysis, any carboxylic acid produced reacts further with the hydroxide to give the acid anion, RCOO–. Thus as the acid is formed by the first reaction it is removed by the second, so that eventually all the ester is converted into its hydrolysis products. This makes the base-catalysed reaction more efficient than the acid catalysed reaction.
Procedure
Place 2.0 g of potassium hydroxide pellets, 7 cm3 of diethylene glycol and 2 cm3 of water in a 100cm3 round-bottomed flask, add a few antibumping granules, and assemble the apparatus for reflux. Using an electric heating mantle (“isomantle”), heat to reflux and maintain reflux until all the potassium hydroxide has dissolved. Allow the solution to cool to room temperature. Remove the reflux condenser and add 3.0 g of phenyl benzoate. Swirl the contents of the flask, reassemble the apparatus and reflux for 15 minutes. Cool again, and transfer the flask and contents to an ice/water bath for additional chilling. Add, dropwise, with swirling, sulphuric acid (3 mol dm-3, available as a bench reagent) until a faint but permanent precipitate (of benzoic acid) is observed. Continue adding the acid until the solution of is acid to Universal indicator paper. Break up any large solid deposits that may occur with a glass rod.
Add aq. sodium carbonate solution (available as a bench reagent) with vigorous swirling until the precipitate redissolves and the solution is definitely alkaline to indicator paper. (CAUTION:Add carbonate slowly to avoid excessive frothing and risk of spillage). Pour the resultant solution into a separating funnel and extract twice with diethyl ether to remove the phenol. Dry the combined ether layers and evaporate the solvent in a pre-weighed beaker on a steam bath. Calculate the yield of phenol.
Collect the aqueous extracts in a conical flask and, dropwise, add dilute hydrochloric acid (4 mol dm-3, available as a bench reagent) until the benzoic acid precipitates and the solution is just acid to Universal indicator paper. Filter off the benzoic acid, using the Büchner method. Wash the product with ice-cold water and then recrystallise it if time permits. Calculate the yield of benzoic acid.
Introduction
This experiment illustrates electrophilc addition to a double bond, covered in lectures during Semester 1. The alkene involved is cyclic – lectures in semester 2 will discuss the effect that ring-conformation has on this and related reacrions. The first step of this reaction is usually referred to as a ‘hydroboration’. It involves an ‘anti-Markovnikov’ addition to a C=C double bond.
Procedure
Mount a 100 cm3 round-bottom flask, equipped with a magnetic stirrer, above a stirrer-hotplate (DO NOT SWITCH ON THE HOTPLATE!). Fit the flask with an adaptor carrying a dropping funnel and a condenser. Place a solution of 6 cm3 of cyclohexene in 6 cm3 of diglyme in the flask and add a solution of 1.4 g of sodium borohydride in
10 cm3 of diglyme. Cool the flask in an ice bath, begin stirring and slowly add from the dropping funnel a solution of 2 cm3 of boron trifluoride etherate (care – avoid skin contact) over a period of about 12-15 minutes. Stir the reaction for an additional 15 min. and carefully add 10 cm3 of water to destroy any excess NaBH4. When no further hydrogen is evolved make the solution alkaline by the addition of 6 cm3 of dilute NaOH solution, followed by 6 cm3 of 30 % hydrogen peroxide solution (added in 0.5 cm3 portions using a teat pipette).
Pour the reaction mixture into a separating funnel containing 20 cm3 of ice-water and extract the cyclohexanol with two ether extractions. Wash the combined ether extracts with saturated sodium chloride solution, separate the ether layer and dry this over anhydrous magnesium sulphate. Decant off the dried ether layer into a beaker, and evaporate on a steam bath to leave the crude cyclohexanol. (Cyclohexanol is a liquid with a high boiling point, it will not evaporate however long you leave the flask on the steambath!) Purify the cyclohexanol by distillation.
Record the yield, boiling point and IR spectrum of the product.
NB If the amount of product you produce is quite small, pool your material with other colleagues and do a bulk distillation.
EXPERIMENT 3: DIELS-ALDER REACTION OF MALEIC ANHYDRIDE WITH CYCLOPENTADIENE
Introduction
This experiment illustrates the Diels-Alder cycloaddition reaction, covered (briefly) in lectures during Semester 1 and again (in detail) during Semester 2. It is one of a number of reactions whose outcome is governed by the role of orbital symmetry. In the first step of this procedure cyclopenta-1,3-diene is prepared by thermal ‘cracking’ of the dimer (dicyclopentadiene). In the second step cyclopentadiene is reacted with maleic anhydride (a strong dienophile) to form a Diels-Alder adduct.
Procedure
Place dicyclopentadiene (30 cm3) and a few anti-bumping granules in a 100 cm3 round-bottom flask and set up the apparatus for distillation, with the receiving flask in an ice-bath. Raise the temperature of the heating mantle slowly until cyclopentadiene (monomer) collects slowly (dropwise) in the receiving flask. The distillation temperature should not exceed 65 oC. Collect 3-5 cm3 of the distillate and keep it in the ice-bath until use. Allow the apparatus to cool and, when safe to handle, return the unused dicyclopentadiene to the bottle provided. Rinse the apparatus with acetone and return it to the box – it will be needed later on in the practical by another group.
Dissolve maleic anhydride (1.0 g) in toluene (15 cm3). Cool the solution in an ice bath and, when cold, add 1.0 g of cyclopentadiene (monomer). Swirl the flask and leave to stand in the ice-bath; record the time taken for crystals to appear. Filter the cyclopentadiene-maleic anhydride using a Buchner filtration apparatus, record the yield and obtain an IR spectrum. An NMR spectrum of the product will be posted on the weblearn site: interpret this for inclusion in your portfolio for assessment in Semester 2.
Return the unused cyclopentadiene (monomer) to the bottle used to collect dicyclopentadiene (dry the outside of the round bottom flask before pouring it back in – it is important that the recovered dicyclopentadiene/cyclopentadiene is not contaminated with water).
From reading The Mind of South Africa by Allister Sparks , you have been exposed to many stories of different races and genders living in South Africa. for this paper, write about Afrikaaner male. Some questions (not limited to) to consider: What is life like for him/her? What are his/her relations to other races/genders? How did apartheid hurt/help them?.. as reference, use only this book!