Title: Critically evaluate developments of Social Media on Hospitality. Use one case study (SMTE) to demonstrate your arguments.
Assessment guidance:
Choose a hospitality business of your choice with social media presence.
Evaluate their current social media strategy to discuss support the arguments of your literature review.
The main parts of the assignment are the literature review and case study.
The case study should reflect on topics highlighted in the literature review, and also include a detailed evaluation of the current social media presence.
Ensure you use academic references within your literature review, and that you add a copy of your collected data in the appendix.
Structure: Introduction, literature review, case study, discussion & conclusion, references, appendices
