Examine the role of ethics incorporating concepts from the field of marketing and psychology .

Your term project research paper may address any topic covered in this course that is of interest to you as long as you include the following.
Frame your topic as a business problem/challenge
Discuss how marketing research is used to identify and exploit business opportunities
Examine the role of ethics incorporating concepts from the field of marketing and psychology
Discuss how combining marketing and psychology perspectives/methods would contribute to the resolution of the problem/challenge
Justify the importance of the problem/challenge in a social or global context
Include a limited quantitative discussion and analysis of the business problem/challenge (be sure to incorporate accurate calculations, estimates, risk analyses or quantitative evaluations of the problem/challenge)

Island of lost souls (1932).

Where was the island? What was Dr. Moreau a doctor of? Where had he started his career? Why had he left? What was he trying to accomplish by his experiments on the island? What is vivisection? What is meant by the term, “Scala Natura?” What, if anything distinguishes humans from other animals? Why did Moreau think of Lota as his finest work? What did he want her to do with Mr. Parker? Why? When did H.G. Wells write the novel that inspired the film? What was Moreau’s law (all three parts)? What was its purpose? When did it break down? Was Moreau a mad scientist? Are all scientists mad?

How did Paine’s ideas help to shape the America that emerged post 1776? How did his writings shape the Constitution, the Declaration of Independence and the US in general?

Paine’s Common Sense was widely read by not just the intelligencia of the colonies but by the masses as well. Starting with Common Sense, how did Paine’s ideas help to shape the America that emerged post 1776? How did his writings shape the Constitution, the Declaration of Independence and the US in general?


 

Silvio Napoli at Schindler India (A) Harvard Case Study. Management and Strategic Implementation.

Questions: 1. How would you evaluated first seven months as general manager of the Indian Company? What are his achievements? What concerns do you have? 2. Was Silvio the right choice for general manager of Schindler’s India operations? 3. What advice would you give to Silvio regarding his decision on the nonstandard glass wall elevator that has been ordered? 4. How should he deal with the challenges he is facing over transfer prices and limited technical cooperation from the European plants? 5. Should he change the strategy for Schindler India that he developed when he was in the company’s headquarters?