Below find the trial balance for Nybrostrand Company. Prepare an income statement and balance sheet in good format based on Formats of Financial Statements (Presentations). After you have completed the two statements comment on the success of the company. Support your answer with information from the financial statements you just prepared.
Assignment Brief 2: Introduction to Marketing (105LON)
Module Assessment: End of Term Assignment (Individual Report) Assignment 2: (Assessment 60% of Overall Module mark): (to be submitted by Monday Week 11 – 0900 Hrs)
Brief: Conduct a Marketing Analysis for “A Large UK Retailer”
This assessment is the culmination of all your work in this module. You are required to conduct a Marketing Analysis for your chosen organisation in Assignment One. You are required to present your answer in a report format.
Your task:
Due to the challenging business conditions currently prevailing in the UK and globally, you have been approached by a large sized UK
Retailer to conduct a Marketing Analysis.
Your assignment needs to cover the following points:
1. In order to present a well-constructed report you must carry out a thorough evaluation of the marketing activities and that of their competitors, as well as investigating the latest trends and developments within the Industry.
2. You are required to present your answer in a report format. The report should be presented to directors, using the standard “Report” format and presented to your tutor for assessment through the usual channels (submission through Moodle).
3. A report consisting of 2,500 words will be required to support your answer. 4. Your assignment must be written in report format and include:
• Application of knowledge gained throughout this module (from week 1 to week 10) should be emphasised.
• It is expected that you will conduct extensive secondary research to develop your report. • An executive summary (not included in the word count). No more than one page.
• A full reference list in the Harvard format. All sources of information to support your report must be cited within the main body of text. (The reference list is not included in the word count.)
• Appendices: If you use appendices restrict them to four pages maximum. (Appendices are not included in the word count).
Notes to Candidate:
Within the assignment, you are required to show evidence that you:
• Understand the principles of marketing within the constantly changing environment • Demonstrate an awareness of marketing concepts and approaches in practice
• Critically analyse the main influences on consumer behaviour
• Describe the importance of market research to organisations
• Evaluate the impact of the environment on marketing decisions
• Present marketing theories and practices in a coherent manner by demonstrating quality and clarity of expression, use of appropriate terminology and secondary data to illustrate or support arguments. You need to support your answers with clear evidence.
Structure of the Report:
• Executive Summary (not included within the word count)
• Introduction: Company overview
• Analysis of the Industry, Market Size, Competition etc.
• Segmentation, Targeting, Positioning and Customer Value Proposition
• Marketing Review of Current activities: The Marketing Mix – The 7P’S
• Existing Product Management and New Product Development
• Distribution Channels, Innovative edge, Pricing Mechanisms etc.
• Conclusion
• Recommendations: (focusing on marketing decisions in order to help your chosen organisation in terms of “Acquisition and Retention objectives” for examples:
• References
• List of figures
• Appendices
As the new human resources manager, you are now ready to complete the next section of a diversity training manual that is targeted at making your workforce supervisors more aware of current racial diversity issues (e.g., the dramatic increase in the Hispanic percentage of the workforce) and how the supervisors should address them. The goal is to reduce potential tensions in the workplace among employees of different races.
Part II is to be titled, Historical Issues of Different Races in the Workplace and How to Handle Them.
This section should discuss the following:
•Different races now or likely to be in the workforce of the future, based on the U.S. populations racial demographic changes
•Particular issues that create tensions among the different groups
•How supervisors need to address these issues that could potentially cause tension
Using BBVA’s retail banking* (http://www.bbva.com/TLBB/tlbb/ing/index.jsp) as a case study:
1. Identify a potential target market for BBVA’s retail banking’s future international expansion strategy. (This means that you must not choose a market already served by BBVA’s retail banking; doing so will result in failing this assignment).
2. Identify the macro-environmental characteristics of this market.
3. Critically analyse the key strategic issues the firm faces in expanding into this market (opportunities and threats in the firm’s external environment plus strengths and weaknesses in the firm’s internal environment).
4. Recommend actions to be taken to ensure that this strategic international expansion is a success for the firm.
*Retail banking is when a bank executes transactions directly with consumers, rather than corporations or other banks. Services offered include savings and transactional accounts, mortgages, personal loans, debit cards, and credit cards. The term is generally used to distinguish these banking services from investment banking, commercial banking or wholesale banking.
Compare the contribution to the understanding of tourist consumer behaviour of one academic journal (choose from Annals of Tourism Research, Journal of Vacation Marketing,Current Issues in Tourism, International Journal of Tourism Research, Tourism Management) and one quality newspaper (choose from The Times, The Financial Times, The Guardian, The Independent, The Economist or the English language edition of a quality paper from outside the UK) during the period June 2014 – May 2015.
Analyze the HR functions of a specific organization (NIKE) and how they relate to the organization’s strategic initiatives as well as how those activities relate to Business Common Body of Knowledge (CBK) – Management Accounting, Economics, Management, Finance, Marketing, Legal, International Business, and Applied Decision making. The project should be 10-12 pages in length in APA format and include a Reference Page and proper citations in APA format. **For references taken from the internet, please use U.S. sources**
Inferential Statistics: T-test, ANOVA, Chi-Square, Correlation/Regression
•Using the article/research/study that you selected for your Unit 8 Discussion Board, address the following questions:•What is the intended purpose of the study?
•How does the research questions/hypotheses address the problem as detailed by the researcher?
•How does the content in the purpose statement and research questions define the methodology used in the study?
•How was the data collected and analyzed?
•What was the benefit of using the selected statistical test?
•What was the outcome of the study?
For this assessment choose a company you are familiar with. Three major areas to be covered 1.Background information (of the company – task 1) 2.Recruitment and selection system (RSS – task 2) 3.Assessment of the RSS (tasks 3-15). Breakdown: Task 1 Organisation background information (medium size retail chain with 11 stores in one large city)……. Task 2 RSS link with organisation’s strategic/operational plans…….. Tasks 3-15 – *Workforce planning and recruitment processes *Explain processes used to develop and review job description/specs for vacanicies *How job analysis is used in relation to recruitment *Policies and procedures to support recruitment *Use of technology in recruitment/selection * Job advertising (meeting legal requirements) *Trialling potential recruitment forms and documents *Support of recruitment persons *Example of communicating policies within organisation *Outsourcing recruitment (organisation’s approach) *Ensuring selection procedures (aptitude tests etc) *Proper advising of outcomes, executing contracts, advice for new employees *Summary of recommendations
Can organizations be focused on both consumerism and environmentalism at the same time? Explain and justify your reasoning.
Refer to the case study on page 403, “Abel & Cole – The Greener Grocer” and answer the following question…
Response should include marketing theories and terminologies. Where appropriate definitions should be provided.
The references can be between 4 and 8, two key theorist are Mary Hatch and Charles Handy. Topic: Discuss the evolution of management and organizational theory in pre-modern, modern and post-modern eras. This should include shifts in social, economic and political ideas. I will also email the draft points I have started to make. Thank you in advance.