Using BBVA’s retail banking* (http://www.bbva.com/TLBB/tlbb/ing/index.jsp) as a case study:
1. Identify a potential target market for BBVA’s retail banking’s future international expansion strategy. (This means that you must not choose a market already served by BBVA’s retail banking; doing so will result in failing this assignment).
2. Identify the macro-environmental characteristics of this market.
3. Critically analyse the key strategic issues the firm faces in expanding into this market (opportunities and threats in the firm’s external environment plus strengths and weaknesses in the firm’s internal environment).
4. Recommend actions to be taken to ensure that this strategic international expansion is a success for the firm.
*Retail banking is when a bank executes transactions directly with consumers, rather than corporations or other banks. Services offered include savings and transactional accounts, mortgages, personal loans, debit cards, and credit cards. The term is generally used to distinguish these banking services from investment banking, commercial banking or wholesale banking.
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