Author: chris

In Assignment 2, using the same company from Assignment 1, you will focus on the company’s mission, introduction, and branding.

Note: You may create and /or make all necessary assumptions needed for the completion of this assignment.

Write a four to five (4-5) page paper in which you:

1. Develop a branding strategy for your product that covers the brand name, logo, slogan, and at least one (1) brand extension.
2. Assemble a marketing strategy for your product, and determine an appropriate time table to implement your plan). Provide a rationale for your response.
3. Prepare a positioning statement. Include a perceptual map that shows your company’s position against its competitors. From this map, create a statement that depicts your position. For example, “Our product is the fastest in its class for half the price.” Note: See pp. 54 – 55 in the textbook for examples of perceptual maps. You may use Microsoft Word, PowerPoint, or other equivalent software to create your perceptual map.
4. Examine the relevant consumer behavior for your target market. Explain the main reasons why the brand name, logo, slogan, brand extension, as well as the positioning statement and marketing strategy are right for the identified target market.
5. Develop your company’s mission statement and company introduction.
6. Use at least three (3) academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not qualify as academic resources.

Below is a list of options from which you are to select a topic for the Week Two assignment. These same topics will be featured in subsequent weeks. Make sure that the topic you select for this week is different from the topic you intend to select for the Week Three assignment and the topic you intend to utilize for the Outline of the Final Paper and the Final Paper (Weeks Four and Five, respectively). Examine one of the following topics on lifespan development connecting research and life.

Why do we have a need to belong (to affiliate with others)?

Once you have chosen your topic, examine the various theories of human development learned in the course and choose one or two that best assist you to understand the issues involved in your topic.

For this assignment address the following:

Examine various theories of human development, describing relevant terminology, and addressing how the theory assists in the understanding of issues involved in the selected topic.
Identify and describe at least two domains of human development (physical, biological, emotional, cognitive, and/or social) and how they are impacted by the chosen topic.
Identify and describe the stages of development that are affected by the chosen topic.
Describe the cultural and historical perspectives of the chosen topic, demonstrating an understanding of how the topic has been perceived over time and by other cultures. Provide relevant examples.

Key Assignment Draft

Choose a publicly traded company and research its annual report. (If you cannot find it online, you can go to the U.S. Securities and Exchange Commission Web site and locate a copy). These results have been audited, but for this exercise, they will be viewed as if they have not.

Read the annual report and any other news items involving the company, and then complete the following tasks:

· Create a framework for your audit procedure using the Audit Risk Approach. Your framework should include the following:

o At least 3 examples of how you would mitigate risk in your audit

o At least 3 accounts or areas that you would focus your attention on for this audit

o An outline of tests and procedures that you would employ based on your company

o A detailed analysis of the sampling techniques that you would utilize for each of the 3 accounts or areas that you chose

o An explanation of the type(s) of documentation that you would require as audit evidence

· Discuss the levels of assurance that can be provided on audit reports.

· Explain how the internal controls of a company can impact the overall business.

o Define 2 internal control areas that you would focus on with your business.

Assignment 2: Decision Making or Conflict Management

Due Week 5 and worth 200 points

For this assignment, select one (1) of the following topics that expand on decision making:

The Leader’s Decision Making Process Is Both an Art and a Science
Working Through the Data Collection and Time Constraints of the Decision-Making Process
The Role of Emotions in Decision Making

Effective Decision Making Strategies for Teams and Team Leaders

OR one (1) of the following topics that expand on conflict management:

Not All Group Conflict Is Bad, or Good
The Role of Emotions in Conflict Management
The Role of Trust in Conflict Management
Effective Conflict Management Techniques for Teams and Team Leaders

To what extent do you feel that genetic experimentation and development should be allowed, especially experiments that involve the creation of human life in the laboratory, stem cell research, and the cloning of human beings? Answer in detail, providing evidence and supporting arguments for your opinion.

Dramaturgy Report on Sophocles’ Antigone
Paper details

Attached is a PDF document with the project’s guidelines.

The guidelines mention picking between 3 plays, and I have already chosen the play to be that of Antigone.

Please ignore any information in the guidelines about the “Visual Information Packet.” I simply need you to write the research report.

Resource: Implementation, Strategic Controls, and Contingency Plans assignment with facilitator feedback

Complete a strategic plan for your organization of no more than 3,500 words. Apple Inc

Update your plan to incorporate facilitator feedback from the drafts you submitted in previous weeks. Include the following: – Need the following and a 10 slide PPT

Table of contents

Executive summary, with a 2-page maximum

Company background, organizational mission, vision, and value statements

Note. For a start-up, you should focus on the backgrounds and accomplishments of key anticipated management personnel. The goal is to convince the investor that these individuals are trustworthy and successful.

Environmental scan

Review of Week 4 strategies and a recommendation for the best strategy for your organization

Implementation plan including contingency plans for identified risks

Explore the role of international and intercultural interpersonal communications in today’s global businesses.

OUTLINE OF FINAL PAPER DUE 8/3 BY 5PM EST

FINAL DRAFT DUE 8/10 BY 5PM EST

Develop a paper that discusses the issue you have chosen, your subtopic if applicable, and how your topic has or is affecting the work environment that you have been in or are currently a part of. Also analyze how the problem(s) could be solved using various social controls (i.e., laws, organizational policies/practices, training/education, government or corporate involvement) and determine what potential social or economic benefits may result if your recommended changes were implemented.

Your boss has chosen you to give a presentation to a number of foreign officials regarding the United States Federal Reserve System. These officials are very interested in doing business in the United States, but they would like to learn more about the Federal Reserve and how it operates as compared to the official’s home country.

*Your instructor will provide a list of countries from which you may select as the home country of the “foreign officials”.

Develop a 10- to 15-slide Microsoft® PowerPoint® presentation including detailed speaker notes.

Address the following questions and include a notes page which contains the write-up portion to each question:

What are the factors that would influence the Federal Reserve in adjusting the discount rate?
How does the discount rate affect the decisions of banks in setting their specific interest rates?
How does monetary policy aim to avoid inflation?
How does monetary policy control the money supply?
How does a stimulus program (through the money multiplier) affect the money supply?
Currently, what indicators are evident that there is too much or too little money within the economy? How is monetary policy aiming to adjust this?
What are some major differences between the Federal Reserve System and the monetary system in the officials’ home country?