A BCG matrix identifies departments and divisions that should receive fewer resources than others should. It may also identify divisions that can be divested. This exercise provides you with practice for developing a BCG Matrix.
Place five column headings at the top of a worksheet titled: Divisions, Revenues, Profits, Market Share Position, and Industry Growth Rate. Assess your organizations key divisions, as outlined in the Strategic Management textbook in Figures 6-7, 6-8, and 6-9.
Next, complete a BCG Matrix for your project organization. Review published assignments from other learners or compare and discuss results with people from your organization. Submit and publish your matrix along with your worksheet information as an attachment in the assignment area. Be sure to publish this assignment so you can compare your matrix with the submissions of other learners.
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David, F. R. (2015). Strategic management: A competitive advantage approach, concepts & cases (15th ed.). Upper Saddle River, NJ: Pearson Prentice Hall. ISBN: 9780133444797.
Target Corporation is the Organization you should use
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