Topic : Alliance proposal for joint venture between Changan and Ford automotive company in China
Essay Structure 🙁 Please follow this essay structure , do not create your own one )
The assessment criteria is how you apply the theories and concepts to analysis this joint venture ,all words should be theories analysis ,but you don’t need to explain what those theories are)
Theories you must use:
1 Motivation
2 Partner selection and management
3 Value Chain
4 Performance evaluation and exit strategies
5 Governance and structure
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