Create a brand complete with logo, color, jingle or whatever you feel will entice your target consumer to purchase your product.
Write a two page paper explaining the process you used to brand your product. Include a copy of your “logo” and/or “jingle” on the second page.
Include a cover sheet and 2-3 references. References should be obtained through the ESCOhost online library. Only one website reference will be allowed (not Wikipedia). Please adhere to the Publication Manual of the American Psychological Association (APA), 6th ed., 2nd printing when writing and submitting assignments and papers.
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