You should then produce a Report for a business audience. The Report should contain a brief account of the market entry strategy that has been implemented by the firm in question. The focus of your report isof entry mode(s) within the context of their overall entry mode strategy. Academic literature should form the core of your analysis and discussion, with newspaper articles, etc. being used only for factual support or to update the literature.
An essay is inappropriate for this task and a report format must be adopted. It is also essential that critical assertions, facts and key comments are referenced (see instructions below).
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