ou have been fortunate to get a paid internship for the summer working in a public relations agency, handling the Microsoft account. Your supervisor wants to do something this summer as a social marketing project. Your first assignment is to think about various social marketing projects that Microsoft might be involved with and to look at what publics, and communication tools, might be used. Please answer the following questions:
- What social projects would fit best with Microsoft in its northwestern United States location? Provide three ideas.
- Who might be Microsoft’s key external publics for one of these projects?
- Who are Microsoft’s key internal publics, and how would you want to involve them?
- What media would you want to use in this project?
- What other communication tools might work well?
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