What light does the story of shark culling in Western Australia shed on public relations in the new era of social media? How can Governments protect their reputations in the digital age?

1. What has caused public opinion to turn against the Western Australian Government and how effective do you consider the Government’s efforts at managing the issue have been? Give reasons for your answer. What are the key lessons of this case for Governments in general?
2. Which of Grunig’s four models of public relations (Grunig and Hunt 1984) would be most appropriate to building public trust in the West Australian Government and its stance on shark culling.
3. What light does the story of shark culling in Western Australia shed on public relations in the new era of social media? How can Governments protect their reputations in the digital age?

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