Use your own business idea, an identified need of a product or service in your community or an existing business idea and prepare an essay on a business concept of “Brand Relevance,” using as many of the perspectives as necessary and applicable to your chosen idea.

Use your own business idea, an identified need of a product or service in your community or an existing business idea and prepare an essay on a business concept using diagram 6.2 on page 170 of “Brand Relevance,” using as many of the perspectives as necessary and applicable to your chosen idea.

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