Use the SWOT factors from the analysis to conduct a TOWS analysis for Daimler company Word limit.

n achieving its goals, Daimler has put in place four strategies. These strategies are; strengthening its business core, ensuring that there is a growth in the global market, putting measures to ensure the safety of future mobility, and attempting to improve on automotive concepts and services (John and Gillies 2000). The four strategies ensure that Daimler achieves its target in offering the best services, while at the same time making a good profit. A critical analysis of its annual AG report, it is clear that Daimler is making a success in the automobile field.
Each company has defined set of goals and objectives. They all aim at satisfying the needs of their esteemed customers while at the same time making enough profits. Daimler uses a combination of both the differentiation strategy and cost leadership. Advertising and a long reliable history of durability and quality are its value chain for competitors and has given it the ability to grow in a market that is highly competitive. This has also improved their competition in the market narrowing down the big list of competitors that have recently flocked into the industry to three main competitors Volkswagen AG, Bayerische Motoren Werke AG, and AB Volvo (Buckley and Ghauri 2015). However, their differentiation and cost leadership strategies are narrow as opposed to broad.
In the quest to reach new markets, Daimler has expanded and acquired techniques that will help in its permeation. From the list of directors who have headed it, they have made significant efforts in enabling that the company reaches greater heights. Their scope has gone further in implementing programs that support their growth strategy as well as further efficiency improvements. This has enhanced their presence in the world market where they have been able to cooperate with other partners. Even with the constant increase in population, Daimler has shown continued efforts to satisfy its customers (Martelin, 2009).

Use the SWOT factors from the analysis to conduct a TOWS analysis for Daimler company Word limit: 200 x #Word limit does not include references and appendices. its ok to me to just find one or tow from the analysis given to talk about

Add an Appendix with page(s) from the latest Annual Report

that contains the Business segment and Geographic segment information. this will be from the rest 50 words not from the 200 words that mention above
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thos are the reference that been used in the analysis above

References
Buckley P and Ghauri P. (2015). International Business Strategy: Theory and Practice. London: Routledge.
Ireland R, Hoskisson R, and Michael H. (2011). Understanding Business Strategy Concepts Plus. Mexico: Cengage Learning
John R. and Gillies G. (1996). Global Business Strategy. Mexico: Cengage Learning EMEA.
Long B. (2008). Daimler V8 S.P. 250: New Edition. Andoverr: Veloce Publishing Ltd.
Martelin N. (2009). Daimler-Chrysler Merger Case: Rationale of a failure. New York: GRIN Verlag

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