The impact of body language and gestures on global communication: to what extent can misunderstandings arise, and how does this impact on sales? A quantitative study amongst sales people entering new global territories.
The required stages:
o A brief overview of the company or market you are considering studying, the research problem identified, and your reasons for choosing this area for your investigation.
o Your research question/research objectives
o The research method you intend to use (both secondary and primary research)
o The methods you plan to use to analyse the data you have gathered
o Literature review details: main authors and themes to be considered
o Practical and ethical issues to be considered
o A plan or timetable
o A complete list of all the references used in writing your proposal
Your proposal will be assessed using the following criteria:
(a) Suitability and relevance of topic chosen
Is the topic interesting?
Is sufficient data available to make the project feasible?
Is the topic MARKETING related, rather than being a general management study?
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