Supply Chain Management and Marketing – Final Essay Details
General Information
This essay is worth 55% of your final grade. You must get 70% or higher to pass the essay (see the
Marking Outline section for more details). You must get 70% overall to pass the course. Your final course
grade is derived from the essay (worth 55%), mid-term exam (worth 35%) and completion of online
exercises (worth 10%).
You are provided with 5 topics in this document and you are required to write about 2 of the topics in 2
separate essays.
Please read this entire document.
Submission deadlines
Any submission received after the deadline will not be marked and a score of zero will automatically be
given.
Formatting
Only essays submitted in Microsoft Word will be accepted. Both essays are required to be in 1 word
document submitted in 1 email. Essays typed in the body of an email or in different software will not be
accepted.
Essay files need to be saved using the following format:
First Initial_Last Name_OnDemand.doc or docx
For example:
John Doe would use: J_Doe_OnDemand.doc
Essays must indicate essay topic number and title for both topics. Please add your full name on the first
page either using the headers, footers or under the title.
Other requirements:
12 pt font
Calibri or Arial font style
Double spaced preferred
Word count for each topic between 1,200 and 2,500 – not including the title and
references/bibliography
o You can check your word count for the essay by highlighting the essay body (excluding
titles and references). The word count will be in the bottom left side of the bar.
Topics
Complete 2 essays on 2 of the topics below (1 essay per topic).
Topic 1: Synchronizing Flow throughout the Supply Chain
Effective supply chain management involves the synchronizing of three flows throughout the supply
chain – information, products, and funds. Choose a company that you are familiar with, such as Ikea,
Wal-mart, Future Shop or any other large retailer, and imaginatively describe how these flows might
occur in such an operation. Draw from your own experience, common sense, and personal observations
as much as possible or, alternatively, if you are most familiar with your own company, use it as an
example.
Topic 2: Continuous Process Improvement
An important aspect of today’s quality systems is the concept of continuous improvement. All of us, at
some time, were frustrated and said to ourselves: “This could be improved!” Take an example of any
process that you think could be improved and (1) draw a process map representing how it works now –
identify the bottlenecks, redundancies or blocks that make it inefficient, (2) when the process map is
complete, write a brief analysis of how the process you have chosen could be improved. You can use
any practical example you wish – from waiting in line at a fast food restaurant to examples from your
own job, such as problems in the warehouse, or how information is managed, etc.
Topic 3: Pricing Strategies
Write a brief essay on pricing strategies and when, how, and why they are used by companies to gain
market share, introduce new products, and increase the turn-over of their products or services.
Describe and give outside examples of companies using different kinds of pricing strategies.
Topic 4: Marketing of Services
Freight forwarding is very much a service oriented industry. Write a brief essay on how marketing
services differs from marketing a physical product or commodity. Give practical examples from the
freight forwarding industry to make your points.
Topic 5: Global Supply Chain Management
Discuss the major forces that have made global sourcing and global supply management a reality for
many contemporary businesses and industries. Give consideration to historical factors, technological
changes and the evolution of free trade and other market forces.
Content
The content mark for each essay is a significant part of your total mark with a total of 25 of 50 marks
being awarded in this area. Please ensure the content section includes these elements:
Introduction, main content and conclusion
Conclusion supported by strong topic research and use of appropriate materials and resources
Essay flow is logical and ideas are clearly stated and expressed
Essay has original ideas
No spelling or grammatical errors
References & Plagiarism
You are expected to use a recognized referencing system (Harvard Referencing system
http://www.staffs.ac.uk/assets/harvard_quick_guide_tcm44-47797.pdf or Chicago Referencing System
http://www.sass.uottawa.ca/writing/kit/reference-cm.pdf. Use only 1 style for both essays. You should
reference all your sources, including:
Websites, journals, magazines, books, etc.
A table, graph, graphic or statistics taken directly from another source
When using an expert ‘s opinion or theory to support your theory or deductions
When quoting, paraphrasing or summarizing a theory or statement written by another
writer.
You do not need to reference common knowledge, e.g. the capital of a country, etc.
Plagiarism, either from another student or resources, will result in a grade of zero.
Marking Outline
Both of these essays combined are worth 55% of your final grade. Both essays are evaluated out of 100
marks (50 marks each). Markers will use the grading outlines below:
Essay 1 Section
Total
Essay 2 Section
Total
Introduction /5 Introduction /5
Topic introduced
Gives an overview of the topic and of what will
be discussed in the essay
Topic introduced
Gives an overview of the topic and of what will
be discussed in the essay
Content /25 Content /25
Demonstrated an understanding of the concepts
and ideas from the program
Content supports and is valid the topic
Responded fully to the topic
Depth, detail, originality
Has referenced and used reliable resources to
support ideas
Provides opinions on the topic
Demonstrated an understanding of the concepts
and ideas from the program
Content supports and is valid the topic
Responded fully to the topic
Depth, detail, originality
Has referenced and used reliable resources to
support ideas
Provides opinions on the topic
Conclusion /10 Conclusion /10
Conclusion clearly stated
Conclusion supports the topic and research
Conclusion clearly stated
Conclusion supports the topic and research
Presentation & Formatting /5 Presentation & Formatting /5
Formatting guidelines followed
Clear, concise, business writing
Logical sequence
Formatting guidelines followed
Clear, concise, business writing
Logical sequence
Use of proper spelling, grammar and
punctuation.
/5
Use of proper spelling, grammar and
punctuation.
/5
TOTAL MARKS /50 TOTAL MARKS /50
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