Summarize Atom Films business model using the Who, What, How framework. Assess whether and why the elements of the business model are mutually consistent and reinforcing.
Identify which of the “strategies” from Chapter 5 each of Mikaʼs possible approaches corresponds to (see Chapter 5 in the Fred David book).
Using a framework of your choice (see Chapter 6), determine which of the strategic alternatives you would recommend that Mika adopt. Explain why.
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