Strategic Planning

Strategic Planning

Strategic planning is the future vision of success held by an organization. Every organization aims to achieve success, magnetize new customers and attract a new market. To reach these goals, it is important for the company to strategically plan in order to realize this vision(Kettenacker, 2009). ToolsCorp Corporation has to plan and align its objectives to suite those of international clientele in order to do business internationally.

First, the company must evaluate its internal and extrernal condition. The company can do this by carrying out a SWOT analysis that will show the weaknesses, strengths, opportunities and threats. Further, a PEST analysis will enable the organization to caption its social, political, economic and technological standing in international market(Kettenacker, 2009). After evaluation of the internal and external business environment, ToolsCorp Corporation should address the weakness and prepare to face the threats in the market in order to be successful in future. ToolsCorp Corporation has to develop products that will ensure that they gain a competitive advantage in the market.

Strategic planning is completed by implementation and evaluation.ToolsCorp Corporation should carry out an implementation program through marketing, advertisement, and budgets controls. In addition, the company should ensure that employees are motivated properly in order to achieve the overall goal. In this case, human resource management is very instrumental in ensuring that employee motivation is achieved through incentives, promotions and remuneration(Haines, 2007).

Communication is vital in strategic implementation to ensure that every employee understands the strategy being implemented. According to Haines (2007)this is necessary to ensure that some of the employees do not misunderstand the procedure and strategy being implemented.Lastly, evaluation should be carried out in every step to ensure that the strategic implementation is carried out successfully.

 

References

Haines, S. (2007). Strategic planning simplified: the systems thinking approach to building high performance teams and organizations (2nd ed.). San Diego, Calif.: Systems Thinking Press.

Kettenacker, C. (2009). Strategic planning simplified. Denver, Colo.: Outskirts Press.

 

 

 

 

 

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