Students will research and analyse an organisation of their choice (organisation chosen: Underwear brand Bras’n’things), applying concepts learned in lectures and tutorials. This will take the form of a ‘Strategy Planning Workbook’ with the headings below forming the basis of the research and analysis, which is expected to be in depth, presented concisely and insightful.
There is no prescribed layout. This is a business document that would be used to assist in management decision making. The group assessment task will be based on an organisation that is the subject one of the individual assessments completed by members of that group. Historically, an individual assignment with a high mark leads to a group assignment with a high mark. Layout, spelling, grammar and flow of the document are all subject to marking.
This is a 300 level assignment and expectations are much higher than for a 100 or 200 level assignment. An individual assignment must be submitted in order to pass the subject.
You are expected to use ICMS library resources for your research and you must use and reference at least one relevant academic journal article to support your analysis.
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