1) Research your assigned platform for social media advertising to determine the current best practices, effective execution critieria and measurement standards.
2) share your findings from #1.
3) Pick two of the examples from the article and thoroughly critique each of them based on your findings in #1 and the non graphic design critique categories used in the Ad Crits we did for the print advertisements.
Here is the critique criteria:
• Grabs attention? How?
• Is the ad simple to understand with a clear message?
• Is the benefit clearly presented? State the benefit?
• Is there a clear call to action? What is the call to action?
• Does the ad resonate with target audience? How?
• Does all content have a purpose?
• Is it persuasive & believable?
• Does the ad relate to target audience? Who is the audience? How?
Important!!!
1) A typed paper detailing your findings from #1 in the assignment. This paper should include all of your references.
3) A typed paper detailing your critique from #3 of the assignment.
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