Using the same organisation that you used for assignment 1(File: A_situational_analysis_on_Amouage), analyse the application of the Marketing Mix and how they communicate their product or service offer to their target consumers, making recommendations for future development.
Tasks
1. Analyse the application of the Marketing Mix and evaluate its effectiveness.
This section should account for approximately 1000 words (50% of the assignment total)
2. Select one method of online communication and one offline method that the organization currently uses and evaluate its effectiveness.
This section should account for approximately 1000 words (50% of the assignment total)
In both sections you must justify your ideas using relevant academic underpinning/supporting evidence
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