1)Provides an outstanding marketing objective statement that meet SMART standard and fully incorporates marketing metrics.
2)Highly detailed and well-thought product strategy based on situation analysis and understanding of product concept. Relevant aspects are addressed explicitly and thoroughly.
3)Highly informed and well-justified pricing strategy based on extensive evidence, and a thorough understanding of pricing considerations
4)Excellent analysis/justification of the promotional situation with comprehensive and thorough literature support. The promotion strategy shows a deep and insightful understanding of promotion considerations.
5)Highly informed and well-justified distribution strategy based on understanding of distribution and situation analysis. It demonstrates a thorough grasp of distribution concept.
6)Offers a highly detailed and well-justified implementation plan
7)Excellent evaluation plan fully addresses marketing metrics and monitoring mechanisms.
8)Situation analysis informs every strategy in marketing mix. Strong evidence of consistency. Marketing mix shows a thorough reflection and careful consideration of situation analysis.
9)Comprehensive and highly relevant research evidence has been used. Information paraphrasing is highly effective and integrated into writing.
10)Writing is succinct, accurate, clear, concise, and well-organised. It contains no grammatical and spelling errors.
11)In-text references and reference list are consistently and accurately formatted. All sources are acknowledged.
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