PRESENTATION
Prepare a PowerPoint based presentation (8-10 slides – with accompanying notes and an annotated Table of References) analysing in appropriate depth applicable factors in your allocated company (Pepsi’s) business environment. These may include all or some of the following:
• Size and stated corporate objectives
• Growth
• Strategic group and main competitors
• Economic environment
• Competitive/industry environment, and
• Internationalisation/international business environment
The assignment has three parts:
1) Research notes
Research notes (approximately 1000 words) outlining research undertaken using a variety of independent sources of information to prepare the presentation. The notes should provide evidence of the research undertaken and its substance.
2) Annotated Table of References/Annotated Bibliography
The notes must be accompanied by an annotated Table of Reference in the correct format. The annotated Table of References is not included in the word limit.
3) PowerPoint presentation [40% of the assignment grade]
Presentation of the results of an analysis of key factors in Pepsi’s business environment including, as applicable: Size and stated corporate objectives, growth, strategic group and main competitors, economic environment, competitive/industry environment, and internationalisation or international business environment.
The presentation should be based on publicly available information. Ensure you do not rely solely on the company website. The more independent sources of information used the better the scholarship and quality of your work is likely to be.
Make sure the work you submit is your own. Quotations, factual information and opinions that are not your own require references to the original source. Provide all appropriate references in a conventional academic style.
In order to gain higher grades, you will demonstrate the following skills:
• Information seeking
• Information handling
• Interpreting information
Information seeking is about the way you research your assigned company. It will be demonstrated by searching for information from appropriate sources, in sufficient quantity and in sufficient depth.
Information handling is about evaluation of information. It will be demonstrated by how you evaluate the amount and weight of evidence revealed by your research. Expert opinions, journalistic comments, results of scientific research, reports from authoritative organisations have different value as information/evidence. Your analysis should show your ability to use different types of information/evidence.
Interpreting information is about how you reach conclusions based on the analysis presented and whether they are justifiable given the evidence presented. The conclusion should state whether, or to what extent, Pepsi’s external environment is changing. Conclusions that take into account “mixed” evidence (for example, some factors might be stable, some might be changing gradually/predictably, some might be changing rapidly/unpredictably) are likely to attract higher grades.
In addition, an ideal presentation will include the following attributes:
Notes:
• A clear cover page with all essential information (name and student number, module name and number, assignment title, word count, and date)
• Methodical structure mirroring the PowerPoint slides; the notes should be organised thematically
• An analytical approach and evidence of evaluation; description (particularly based on company website/PR) will not attract higher grades
• Short paragraphs providing information to substantiate the points made on the slides (bullet points may be used so long as they provide appropriate depth)
• Contain all applicable factors listed in the assignment [Size and stated corporate objectives, growth (e.g. organic or M&A, product and/or market diversification, vertical or horizontal diversification) strategic group and main competitors, economic environment, competitive/industry environment, and Internationalisation/international business environment]
• Evidence of evaluation of information and analysis particularly in reaching the conclusion
• Use of a broad range of sources of information.
• Appropriate citation of sources in the notes
Annotated Table of References/Bibliography:
• A complete Table of References (in the correct format – any acceptable academic convention may be used but Harvard style is preferred)
• Annotations for 5-8 most important sources including:
o A citation for the work
o An outline description of the contents including the focus, theme or main purpose of the work
o A statement about the relevance of the source to your investigation or research
o A comment evaluating the authority or background of the authors or source
o A note on any special features in the source such as statistical data or summary of previous research.
PowerPoint slides:
• Logical structure to the presentation
• Appropriate clustering of information on slides
• Slides with introduction and conclusion
• Use of white space and proportion
• Contrast, colour and appropriate font size
• Appropriate use of titles, headings and bullets
• Use of charts, diagrams and/or tables (where appropriate)
• Written presentation (grammar, punctuation, spelling)
Presentation will be marked based upon:
• Scope and quality of research
• Evidence of evaluation and analysis
• Focus on the assignment; use of good quality information relevant to the assignment
• Conclusions derived from the evaluation and analysis; specific/qualified based on the information available
• Table of references, word count, citations/references, self-monitoring of plagiarism
• Structure of presentation and design of slides/template, theme, use of titles and headings
• Use of space, colour, contrast, white space, font, font size
• Use of diagrams, charts, tables, icons, etc. with labelling
• Grammar, spelling, punctuation
• Following submission guidance
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