Positioning: The Battle For Your Mind by Trout and Ries, McGraw-Hill, 2000

Read by Trout and Ries, McGraw-Hill, 2000 Requirements:Three-page maximum (books), single space, business block, justified margins, 10-point font APA bibliographic citation of the work as your ‘title’Content:Central theme – identify author’s main lesson/argument – what is the author(s) teaching usCritical analysis – evaluate the lesson/argument – strengths/weaknesses – considering pointing to a frame of reference in your own life or your training in the subjectMain takeaways – so what and now what? How do we best apply the knowledge from this article/book?

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