Pick two of the basic principles of influence apply to consumer behavior (Cialdini’s Principles of Influence) and apply them to one of your recent consumer decisions.

HW-5: Social Influence Applications
Assignment:
• In class, we will cover how basic principles of influence apply to consumer behavior (Cialdini’s Principles of Influence). Pick two of the principles we discussed and apply them to one of your recent consumer decisions. One page, single spaced.
• Late assignments will not be accepted.

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