Problem Statement:
The problem of this study is the National Marketing Council (NMC) does not know the purchasing patterns of consumers across the nation. This message is important to keep its members informed on general marketing matters. The subject of this matter is for the National Marketing Council to conduct research on purchasing patterns of consumers across the nation.
Audience Analysis:
We are writing to the National Marketing Council (NMC) hoping to enlighten them with the purchasing patterns of consumers across the nation that will benefit the company in marketing matters and allow the council to implement the information where needed. We are also writing to the companies associated with the National Marketing Council that may benefit from our findings. The council and affiliated companies are aware that an update is due and are interested to learn what we have discovered through our efforts. Through our research, we discovered the expenditure of the population’s consumption including but not limited to food, housing, medical care, and reading. With this information, the National Marketing Council and affiliated companies can improve the marketing strategies associated with specific areas that are lacking. The following report will provide the National Marketing Council and corresponding companies with the results of our research and how they will positively/negatively affect the marketing methods the organization currently implements.
The report will be prepared in Indirect Order.
Informal Report Content Outline:
I. The National Marketing Council (NMC) research department has compiled quantifiable data that will be useful to the NMC membership, as well as future economical considerations. This report includes general marketing matters, specifically purchasing patterns of consumers across the Nation. This information will help the membership stay abreast of current trends, as well as influence production planning and promotion of goods and services. This data covers a variety of industries.
A. Authorization
I. NMC Research delegate authorized to collect data
i. Data will include purchasing patterns of consumers across the nation
II. All data related to research criteria approved for release
i. Data will be constructed through a report
B. Larger picture of problem (background)
I. Identify purchasing patterns across the nation
i. Identify shortcomings of the current research data
C. What you did
I. Conducted research into current trends in purchasing nationwide.
II. Tabulated research data in order to present to the National Marketing Council
D. Why it was done
I. Framed research data for use in production planning, promotion, goods and services
II. Keep membership informed on up to date marketing matters
III. Future planning purposes
E. Areas of information investigated (factors)
I. National purchasing trends data
II. National industries, to include, food;beverage;education;transportation
F. How information gathered
I. NMC focused research (specific task and purpose)
II. Deliberate contact with the various industries identified in Item E.
G. Criteria for decisions (if necessary)
I. Findings of research data
II. Application of research data
H. Shortcomings (if needed)
I. Problem discovery,Identified and analyzed
II. Courses of action/ process for possible solutions
I. Preview of report contents
I. Tabulated research data, analyzed and applied to current trends in purchasing
patterns of consumers across the nation.
II. Useful and thoughtful meaning the data holds for the membership
II. The body of this report contains the information gathered, information analyzed, and suggested action. Each particular heading includes substantive data that will enable membership to become informed on current purchasing patterns in the national consumer market. The data was researched and collected to purposefully inform the membership.
A. Information gathered
I. Statistical data covering consumer purchasing patterns of consumers across the nation
II. Purchasing patterns, expenditure by age of primary provider (family of 4)
B. Information analyzed
I. Food
II. Tobacco/Liquor
III. Housing
IV. Clothing
V. Personal Care
VI. Medical Care
VII. Recreation
VIII. Reading
IX. Education
X. Transportation
XI. Other expenditures
C. Suggested action
I. Present data in a clear format
II. Analyze data for current patterns
III. Brainstorm practical application of data
IV. Implement or shift methodology to suit current trend
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