Media and Cultural Literacy
I believe that creativity and artistry tend to be sacrificed in the preparation of mass media products that are broadcasted to large populations. One of the reasons why this happens is the fact that popular culture tends to have a lot of commercial connotations which leads the productions to be made in such a manner that is easily consumed by different segments of the population. In the same way that commodities are produced enmasse, television and radio programming tends to follow a similar pattern whereby productions by different media houses mirror each other due to the fact that they are competing for a similar audience. This kills creativity because unique products that have taken more creativity get to be considered outside of the context of the mainstream. Mass media products generally revolve around consumerism and of late the emphasis of sexual relationships. An upcoming segment that is quickly becoming monotonous is reality television which seems to push the boundaries of shock and awe in its themes (Kraidy and Sender, 2010). As they strive to outdo each other in these, media outlets inadvertently narrow the scope of genres thus leaving out and discouraging creativity being applied across the board.
Artistic vision however still has the hope of surviving given the fact that there are a number of non-conventional outlets where audiences can access niche content. These include art galleries, theaters and also web-based platforms such as YouTube. The content of these is hardly regulated by any form of corporate machinery and this means that a wider array of presentations have the chance to be showcased for the benefit of the general public. These outlets are also more artistic thus making them fertile grounds for the growth of artistic elements in media.
References
Kraidy, M. M., & Sender, K. (Eds.). (2010). The politics of reality television: Global perspectives. Taylor & Francis US.
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