“Measuring Customer Satisfaction and Focus Groups” Please respond to the following:
Question 1 * From the scenario, propose two (2) methods that Golds Reling, Inc. could use in order to effectively measure customer satisfaction for the new product launch. Choose the most effective method, and suggest one (1) process that the organization could follow in order to implement your chosen method. Justify your response.
Question 2 Imagine that you are creating an app. Decide what target market the app will be for. Discuss what your app will do for the target market. Determine two (2) research tools (surveys focus groups, concept testing, etc.) you will use to identify customers’ needs. Provide a rationale for your response. Make sure you clearly state why the research tools your have chosen are the best ones for the target market for your app.
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