Discuss the MACRO environmental forces impacting the company’s environment.
Discuss their impact on the industry, then the company, product and brand on the question.
The company operates in Australia and distributes its product in Australia.
Details information:
Assume you are the new marketing manager of a “real-company” that operate in Australia, providing a key brand product item (a distinct unit within a product line or brand distinguishable by size, price appearance or some other attribute.)
The company that have been selected by the group is Kellogg’s and the product is “NURI-GRAN” the breakfast cereal
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