1. In the central role of strategic planning, only a handful of companies stand out as master marketers—Procter & Gamble, Southwest Airlines, Nike, Disney, Nordstrom, Wal-Mart, and McDonald’s to name a few.These companies have achieved competitive advantage based on product/ service differentiation, cost differentiation or niche differentiation strategies. From a consumer’s perspective why do you think they stand out? Explain. (Points : 20)
2. External Environment (Macro-Environmental Forces) affects the organization internal environment and organization processes. Discuss the impact of environmental forces on organizations; explain with the help of examples whenever possible. Also, point out opportunities, if any, presented by these regulations. (Refer to chapter 3 &11) (Points : 20)
3-“The creation of significant brand equity involves reaching the top or pinnacle of the brand pyramid.” In the light of this statement, how do organizations achieves strong brand equity?
(Hint: Brand equity is the added value endowed to products and services)
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