1. As an advertising executive who is working with a creative, which advertising theory do you think the best fits the release and subsequent advertising for Kindle?
2. What should be the leverage point in a commercial for kindle?
3. What type of advertising appeal, or sets of appeals, should be used in promoting Kindle?
4. What should be the headline of a Kindle ad? Why?
5. Design a print ad promoting Kindle, identity which appeal you used and explain why you chose it.
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