Online market present a great opportunity for companies and small business as a relatively small budget is required as compared to the traditional forms of marketing such as printed media and TV. Moreover, online marketing provides greater flexibility level as it is implemented faster hence reaching the targeted audience within very short time as compared to traditional forms of marketing. Despite these and other advantages of online marketing our company has not yet embraced this new technology in its marketing strategies. This paper will propose the advantages and the importance of adopting online marketing strategies to the CEO and the management team. Online marketing will help our company enjoy a steady flow of new business with less manual labor.
Executive summary
Internet marketing strategies
Given the size of our company, there is a wide range of digital marketing option at our disposal. These include:
• Search engine optimization (SEO)
• Pay-per-click marketing (PPC)
• Social media marketing
• Content marketing
• Email marketing
Each of the above-stated strategies is critical to our business success.
Benefits of Internet marketing to our company:
Our company will enjoy several benefits that comes with internet marketing that includes:
i. Cost effective
Online marketing is a term used to refer to the process of creating or generating consumer awareness in business products and services using the internet technology. The internet technology refers to a system of integrated computer networks that link billions of devices worldwide that use used for collaboration of millions of private, public, academic, government on the global scope (Lammenett, 2015).
One the most cost effective way of marketing is internet marketing. Marketing our company services and products will be less expensive as compared to our current marketing on physical outlets. If our company adopt online marketing, the company will cut the expenses incurred on maintain ice and property rental since the company will no longer have to purchase stock for display in stores. On the other hand, a minimal cost will be incurred in the use of social media and the establishment of a website.
ii. Convenient
Internet marketing will enable our company to open a business around the clock. It will be convenient to our customers they will be browsing our online stores at any time as well as placing their order at their convenient time.
iii. Reach
Internet market will enable our company to overcome the barriers of distance since our company will have an opportunity to sell goods at any part of our country without necessary opening physical outlet and hence the company will widen its target market.
iv. Increase sales
Online marketing will increase our company sales since it will provide our customers with the opportunity to purchase our products and services online rather than physically visiting our outlets. This increases the rate of impulse purchasing power and revenue.
Selecting a Marketing strategies
Due to the cost of implementation and our target audience the most appropriate strategies to use for our company are:
• Search engine optimization
• Social media marketing and
• Pay-per-click marketing and
• Email Marketing
a) Search engine optimization (SEO)
Search engine optimization will enable our company website to show up in non-advertising search engine results. For our company website to have an effective online presence, it is critical to be high up in the ranking. One of the best online marketing strategies is the use of Search Engine Optimization (SEO) with Google. SEO will help our company to attract free customer, and traffic to our business, and hence our company will level playing field with other large companies (Shreves, 2012).
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