The Final essay question:
Choose one firm from the list below. Focus on one country/region other than its home base (where the firm conducts its most significant business activities), and on one product or service.
For this company, use relevant theories and frameworks covered in the International Business module to address all of the following issues:
Discuss the impact of globalisation on the industry that the company is in;
Outline and critically evaluate the market entry strategy followed by the company within the selected country/region;
Identify and critically discuss the key competitive advantages it gains from its strategy and the continued challenges that it faces in the chosen country/region.
Johnson & Johnson
Huawei Technologies Co.
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