Mars and ferrero are two world leading food (especially chocolate) manufacturers. after researching these two companies and related literature, respond to the following questions:
1. what are the key success factors these two companies in terms of internationalizing?
2 do you think one company is more competitive than the other in term of internationalizing? why? please apply some international business theories when you analyze this question.
3 if you were given the responsibility of managing these two companies, what international strategy changes you would under take in order to make the companies more competivtives and profitable?
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