Common statement of purpose: This discussion will demonstrate that social media is an instrumental piece of a 21st century business�s marketing strategy.
Thesis: Due to the worldwide branding strategies through social media avenues, it is necessary for businesses to invest in a cost-effective strategy for reaching these new audiences.
Counterargument: Customers may �walk away� with the company�s brand by taking control of it and damaging it in a public manner (Worsham).
Introduction
1. Social marketing and Web 2.0 technologies provide the opportunity for businesses
2. large companies and their need for social media advertising and marketing.
3. �Social media is a hybrid element of the promotion mix
4. Loss of control of the branding for a company
5. Key terminology
a. Social media
b. Web 2.0
c. Integrated marketing communications (IMC)
6. Common statement of purpose: This discussion will demonstrate that social media is an instrumental piece of a 21st century business�s marketing strategy.
7. Thesis: Due to the worldwide accessibility of branding strategies through social media avenues, it is necessary for businesses to invest in an innovative and cost-effective strategy for reaching these new audiences.
Body
1. Social media marketing allows for a more inclusive IMC
2. Input managers for IMC to succeed.
3. Social Media Benefits
4. Web 2.0 applications can have great benefits.
5. Counterargument: Customers may �walk away� with the company�s brand by taking control of it and damaging it in a public manner (Worsham).
6. IMC strategy and company�s exposure
Conclusion
1. Social media allows for an entirely new dimension of branding strategies.
2. Success depends on companies willingness
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