In order for organizations to compete or even survive, it must have a strategic intent to innovate. Briefly, discuss some of the main reasons why organizations invest in innovation.

Please read chapter 3 of Applying Innovation By David O’Sullivan
After reading Chapter 3 on “PROCESSING INNOVATION”, respond to the following discussion questions.

In order for organizations to compete or even survive, it must have a strategic intent to innovate. Briefly, discuss some of the main reasons why organizations invest in innovation.

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