In a formal essay format, identify and analyse an ethical issue faced by an organisation from a PR/communications perspective. The essay must demonstrate a clear understanding of ethics in PR, the role for PR/communications specialists, and a critical evaluation of examples in PR activity involving this ethical issue. Use concepts and theories introduced in class and readings as a framework.
The essay will be assessed on structure and logical development of argument through the assignment, and a high grammatical standard is expected. You must include a list of references at the end of your paper – Chicago referenced
(a minimum of six references, including scholarly/academic journals). Individual Essay Topic: Abbot Point port expansion and dredging
Base story reference:
http://www.abc.net.au/news/2014-09-08/abbot-point-dredge-material-to-be-dumped-inland/5727960
http://www.greenpeace.org/australia/en/news/climate/Abbot-Point-Dredging–Whos-really-to-blame/
Three other references that may be useful include:
http://www.greenpeace.org/australia/en/news/climate/Abbot-Point-Wetlands-why-put-this-beauty-at-risk-for-coal/
http://www.gbrmpa.gov.au/about-us/consultation/current-proposals-completed-assessment/abbot-point-capital-dredging-project
http://greghunt.com.au/Home/LatestNews/tabid/133/articleType/ArticleView/articleId/2687/Abbot-Point-and-Curtis-Island-projects-approved–new-safeguards-to-protect-the-long-term-future-of-the-Great-Barrier-Reef.aspx
Put yourself in a professional PR position. Select an organisation that is affected by this topical issue in which you would work as PR/communications manager.
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