The debate rages on with JC Penney in order to level blame for the company’s poor
performance. The debate generally falls into two camps: (1) faulty strategy or (2) faulty
execution. Your task is to analyze JC Penney’s performance and to critically identify the company’s missteps while categorizing the missteps as faulty strategy or faulty execution.
Some things to consider are:
- Has the company stayed true to its customer base?
- Has the company capitalized on e-commerce?
- What impacts did the name change have on the company?
- What planning strengths and weaknesses are present?
- Comprehensively analyze the fair and square pricing model
- Identify performance and financial metrics to support your assertions
- What impacts did the transition in leadership have on the company?
- Did the company do enough research?
- Does the company know its true market?
- Does the company know its position within the market? Think positioning map here
The above bullet list is not meant to be comprehensive. Critically analyze the case. Do
not jump to your first conclusion. Use your business acumen to draw on salient points
from the case as well as external research.
Deliverable:
Compose a high-impact; grammatically correct analysis of J.C. Penney. Using Word write a 10 to 12 page double-spaced document (excluding cover page, table of contents, and works cited). The format of the paper is APA. You must include a minimum of 8 to 10 outside resources to cite in your paper. The case study itself does not count as a work cited.
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