Environmental Influences
Identify any environmental influences that would affect the future of the natural health products industry in the New Zealand market (e.g. existing and proposed legislation, cultural factors, trends, etc).
IV. Segments
Identify three (3) possible target markets for EnzyHealth, a hypothetical company operating in the natural health products industry in New Zealand. For each target market:
• Describe the target market (e.g. demographics, psychographics, product usage, etc).
• Explain why you selected that target.
• Estimate the size of the target market.
From the three target markets identified, select one (1) market for EnzyHealth to target and explain why you recommended this market over the other two.
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