Knowledge and understanding
• Define and demonstrate an understanding of e-marketing theory
• Recognise and be able to recommend digital technologies and e-marketing practises for developing Customer Relationship Management strategies and reaching new potential customers
• Appreciate the impact of social media marketing and justify the marketing opportunities it presents
Subject specific understanding and skills
• Analyse, critique and evaluate examples of digital marketing from a ‘real’ world context
• Apply digital marketing theories, concepts and models to e-marketing examples implemented using digital technologies
• Critique various companies’ website designs and formulate comparisons to review best practise for traffic building.
• Propose and evaluate academic and practitioner commentaries including arguments identified by e-marketing
• Identify and utilize sources of information including digital technology sources to demonstrate understanding and application of theory
• Present information, ideas and viewpoints in respect to digital marketing effectively in a portfolio of evidence. Apply concepts, theories and models to business practice clearly and cogently and justify stated viewpoints.
Last Completed Projects
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