(1-2 pages)
The paper clearly communicates the organization responsible for managing the destination (type of organization, # members, management team, etc.)
Provides background information and research about the destination (# tourist arrivals, seasonality of arrivals, etc.)
Summarize 2-3 current issues affecting destination (1st issue is that Cabo has a reputation of a party destination)
(4-5 pages)
Identify and summarize 3 current management strategies used by the destination
Management strategies can include; destination planning, research, product development, marketing and promotion, partnerships and community relations. When you identify the strategies you must cite the specific page of the book that your strategy is referring to.
For each strategy, identify a destination best practice that you think your destination should emulate and explain why. Make sure to cite thesources of information about your destination.
Conclude your paper by explaining an improvement you would make to one of the strategies identified.Make sure to explain why you chose the specific strategy.
Your work will be checked with the highest quality standard expectation.
Make sure to dedicate maximum attention to this assignment.
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