Your task is to identify a town within the UK which you feel could benefit from re-imaging. This must preferably
be a town of less than 500,000 residents as you will find this assessment more difficult to do with a large city.
Evidence can be found by reading national newspapers which are available in the digital library in the LRC, or
alternatively by using other media non academic sources. You may decide to use the internet initially to find
towns that you think may have a poor reputation, the UK Governments statistics website is a good source of
information. You could enhance/confirm this research my carrying out a mini survey to find out people’s
perceptions of your chosen town or perhaps do a SWOT analysis.
After deciding upon a suitable town to reimage you will then consider an event strategy that could be used to
achieve a more positive image of the selected town.
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